When it comes to having an Internet presence, whether it is a promotional site for your business or an ecommerce site for making sales, the decision to have a website is the first of many. You are then faced with choices for domain names, your hosting company and website design agency.
Looking for a web designer in Sydney you then need to start thinking about what you want your website to be, you will probably be looking for a responsive website designer, who can help your small business find its online presence. Once you are settled on a website design company in Sydney the next step is to decide what kind of site you want. Most companies offer the choice of the standard off-the-shelf website designed based upon templates or fully custom website design made to your exact standards and requirements. There are pros and cons with each, and which one is suitable for you will vary according to needs and budget.
A template-based website has the advantage of cost usually, but comes with the issue of looking very similar to a lot of other websites, which can affect people’s views of your business. It is also a case of fitting your business itself into the pre-prepared package, which might not always be advisable.
The customised website however offers you a unique design tailor-made just for your company, and will be fitted around your business and its requirements rather than the other way around. Customised website design can also include stock management and other backend systems that can tie into your existing procedural software to make the day-to-day paperwork of running such a company a little easier. Additionally, a custom-built website can be tailored not just to your needs now but allow for the needs of your business in the future, taking into consideration what you are likely to require after expansion. This can mean easy transition as your company grows. If you have your site based on a template there is always a possibility that expansion could mean an entirely new website, which could nullify the savings you initially made.
This does come at a cost, both in monetary terms, as in general they cost more to develop, but also in time, as a fully custom website design will take significantly longer to build than an off-the-shelf template.
Template built websites are an ideal medium for testing the water with a business idea, or starting up on minimal funding. Under these circumstances they do represent an ideal product, however although these kinds of websites present an easy method to enter the world of ecommerce, it is also important to point out that if you have the means, or if you have an idea for your business going in the future, the custom website design can be more economical in the long term. Custom website design could save you the cost of redesigns as you out-grow your old website.
For your small business website design in Sydney BlueSoap can offer great advice as to which method would suit your needs best, whilst offering hosting, comprehensive support and website developers who understand what starting out is like.
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