You have seen the offers. “Online Store for Website!” or “Start Selling Online!” There are so many options for setting up an online store nowadays and many of them deliver their own unique advantages over operating a physical storefront.
When you start selling online, you open up to a much larger audience of clients and provide increased convenience, compared to using traditional marketing methods. If you are using Ecommerce software to run your online enterprise, we recommend that you following these proven steps to optimise your chances of succeeding online.
Identifying a Need and Meet It
The majority of individuals launching an online store make the error of first seeking out a product and doing the marketing of it later. Begin with a market as this helps boost your success chances. The idea is to find a niche of individuals seeking to solve a given problem. Look for hints on the internet by consulting online forums, checking out potential competitors and performing keyword research.
Writing Copy which Sells
A proven formula for sales copy takes visitors through the process of a sale, starting from their point of arrival to successfully guiding them to make a purchase. Here are some pointers.
• Arouse interest with a compelling headline
• Describe the need for which your product meets
• Establish your credibility in resolving the problem
• Add testimonials from happy individuals who have used your product
• Talk about benefits of the product to users
• Make an offer that is hard to pass up
• Make a strong guarantee
• Create a sense of urgency
• Ask for the sale
Your objective is to place focus on how your product or service will be useful in providing a solution to a particular problem or need.
Designing and Building your Website
There are many companies providing ecommerce software in Australia. Take care when selecting a reputable web designer. Communicate your needs clearly from the outset, and they will be able to design a website to suit your small business. Try to keep your new website simple, as you only get a small amount of time to capture the attention of online users. Include a maximum of two plain fonts on white background and employ clear and simple navigation on all pages. Ensure that you have only high-quality product photos, and try to interact on a more personal level with customers through your blog, social media marketing or email marketing. Choose a slick website theme or employ a graphic designer to create a custom website theme to perfectly suit your business. Ensure that the colour scheme integrates well with your company logo and correctly portrays your company and products. Make sure you are dealing with a reputable ecommerce software company that has been around a while and will provide a good level of support.
Make Use of Search Engines to Drive Buyers to Your Website
Pay-per-click (PPC) advertising offers the quickest and easiest way of attracting traffic to a brand-new site. It can however be the costliest option and needs careful set up in order to minimise spend. This technique delivers two primary advantages over relying on the influx of organic traffic. First is that PPC ads show up immediately on search engines. Secondly, these ads allow for testing of different keywords, together with prices, headlines and selling approaches. The online store software that you use should allow you to carry out some onsite optimisation that will help with attracting new traffic through organic search.
Project Yourself as an Authority within Your Niche
People use the internet for finding information. Providing such information, free of charge to other websites such as open blogs, allows you secure more traffic while simultaneously boosting your search engine rankings. Each tit-bit of information should link up to your site. Search engines recognise quality links and will reward your websites with improved rankings.
Converting Visitors into Buyers through Email Marketing
Building an opt-in list using online store software or email marketing software is a powerful asset for any commercial website. In essence, it implies that your subscribers and clients are happy enough to give you permission to sending them further information about the happenings within your business. Individuals that signup to your mailing list are a very promising lead. As such, do ensure that regular mail-outs are sent, with well-written content.
Increase Revenue via Up-Selling and Back-End Sales
Developing the lifetime value of every customer is among the most vital strategies for performing successful internet marketing. Research shows that a good percentage of your previous clients will return for a second purchase if you conduct proper follow up on them. Back-end selling, and up-selling are great ways of achieving this goal. You may also provide freebies with orders and keep in touch with them post sale to enhance their chances of return and to stop them from forgetting your business.
So there you have it. Now it’s time to put some or all of these recommendations into action in your business. We are sure that they will help greatly in setting up your successful online store website.