Category: Website Promotion
The reason why the traditional or organic search engine optimisation (SEO) process is still incredibly effective is because of its long-term benefits.
Simply put – getting positioned as one of the top choices for the relevant keyword searches associated with your business is one of the best things that could happen to your business online and presents an equivalent of having your business operating at the most crowded street in the city centre.
As opposed to paid advertising (AdWords Pay per click - PPC) which does provide you almost instant traffic but zero long term benefits and reputation – enhancing effects, search engine optimisation is still the focus of most savvy website owners for a very good reason
The recent Google Updates have compelled many to wonder and question whether SEO is still worth the time, effort and money it requires.
The simplest and most concrete answer would be – yes and no. As with all Online Marketing campaigns, SEO is only effective if executed through a smart strategic approach based on careful research, experienced expertise and well – thought out plan that will work.
When it comes to the success of your SEO for ecommerce or SEO for business website campaign, the first thing that presents its foundation and that will determine its initial success or failure is the excellently performed keyword research.
Keyword choices are absolutely critical for enabling you to target the customers who are actually interested in what you have to sell and in turn, receive the right traffic.
If you are serious about taking your SEO to a professional level and truly getting the lasting results that are worth the time, effort and money you’ve invested into your campaigns, you will also need to make sure to get regular professional reports generated in order to carefully track your progress and make any required changes on time.
Oh – and did we mention the importance of understanding the keywords competition?
Falling victim to some of the unprofessional SEO companies who decide to funnel you towards easy, low competition keywords in order to show you fantastic results, only to leave you wondering why your website has such a high bounce rate. Seeing no sales despite a huge amount of traffic is one of the worst thing that could happen to you, as visitors arrive and depart straight away as they realise that you do not provide what they are looking for.
If you are determined to work with the highest quality Australian SEO Company that will provide you with amazing, premium SEO service packages at the most competitive rates on the web – contact BlueSoap today.
Your business will thank you.
With the rise of popularity of eCommerce websites, there’s a growing trend of pretty much anyone – regardless of the size of their business – starting an online store and investing thousands of dollars in its creation…
The important question is: is it worth your time, money and the effort?
Spending thousands of dollars on the creation of a powerful, complex eCommerce website and then leaving it be, believing that the traffic will automatically start rolling in is one of the worst mistakes you can make when it comes to growing your business and leading it to the ultimate success.
If you are determined to avoid the disappointment associated with spending thousands of dollars of investments in the creation of your eCommerce website only to see almost no increase in sales and conversions at all – you should carefully listen to our advice.
Even though innovative eCommerce websites are created with an emphasis on functionality, appeal, attractiveness and user – friendliness that makes the user want to stay on it – creating them is only the first segment of the job.
What’s even more important is effectively online marketing your website to the users in order to make it easier for them to find you amongst the sea of competitors who are only one click away.
The best and most efficient way to do is by ensuring that your digital marketing efforts are handled by the most experienced, qualified and professional online marketing experts who know what they are doing.
In order to achieve the highest quality exposure of your website in the most efficient, reliable and quick manner, the best professional digital marketing strategies to utilize are:
|ORGANIC ECOMMERCE SEO|
Professional on and off site search engine optimization that will ensure your website’s ranking in the search engine result pages is skyrocketed.
Setup and run an efficient marketing campaign that will ensure you reach your targeted audience which is searching for what you have to offer.
|SOCIAL MEDIA MARKETING|
Powerful social media marketing campaigns utilising the most popular social media platforms such ad FaceBook and Instagram in order to make it work for your business.
Proven to be the best converting marketing strategy to this day.
At BlueSoap, we specialise in providing powerful services utilising all of these marketing channels and we’d be happy to use the full extent of our expertise in order to get outstanding results for your business.
Contact us for a free, no obligation consultation today. We look forward to hearing from you.
You do not need to know how to start an online store in order to have a functional business website running. That said all successful business brands do need to have a strong online presence. An awesome, small business website design can be easily realised by observing a few simple, but important steps.
1) Contact a reputable web design company
You can achieve a custom website design by contracting the expertise of a competent web developer. Small businesses have many options nowadays, some offering cheap ways to get online, but be careful not to fall into traps. Make sure the web design company is a reputable one, and has been around a while. Be cautious about contracting an unreliable website designer who will pop up and disappear just as quickly. Check out their web design portfolio, and see if they have believable reviews online.
2) Good Domain Name + Hosting
The next step of how to start an online store is to register a domain name. You and your clients will type this address into a browser in order to access your website. Selecting the right domain name is easy if you follow the tips below:
- It should be short and memorable
- Including relevant keywords makes it more search engine friendly
- It should exclude using ‘clever’ hyphens, spellings and numbers
- Incorporate a .com.au for Australian businesses or .com for an ideal top level domain (TLD)
- Register the .org.au and .net.au domain names for your website will allow for redirecting visitors from such TLDs to your .com.au site
It is also critical to have reliable web hosting as it makes your website quick to navigate. A slow site will provide a terrible user experience.
3) Website Design
The process of actually building your small business website design comes after you have secured your domain name and hosting. If it is an online store, make sure there are a minimum number of levels in the menu hierarchy. Also, keep the checkout as short and simple as possible, using techniques to get them to agree to be on your mailing list.
4) Content Creation
It is important to consider various types of content for your website. These include web page text content, visual content, blog content and video content as well as social media content. Creating awesome content involves several steps:
- Website navigation to be quick and easy if you want visitors to navigate your content
- Choose carefully the actual web pages to be included in your custom website design
- Break up text heave pages with high-quality images, relevant to your visual brand
- Keeping visual branding consistent by employing a set number of fonts (max four), comprising of two to three core colours.
Good quality website developers should help you with creating captivating images for your blog, web pages and social media posts.
Search engines employ complex algorithms to enable them correctly index websites in search results, and a large portion of this is based upon the actual content on your website pages and how the site is constructed. Utilising an SEO checklist or the services of an SEO Company can help to ensure that your website remains highly visible online.
Your checklist should include:
- Verifying your website with Google using Google’s Webmaster tools
- Researching keywords and employing them especially within the first 100 words/page
- Applying keyword-associated phrases
- Incorporating keywords into headings
- Providing unique content
- Employing high-quality in-bound and out-bound links
- Checking the page-speed of your website using Google page-speed tool
- Adding alt tag information onto each and every image uploaded
- Ensure assigning full file-names rich in keywords to your images
A good website designer should employ techniques that incorporate your keywords, meta-data and optimisation of page titles and descriptions to suit your SEO strategy.
The steps above are important for a web designer to follow as they help create an awesome website. Make sure the website developers don not fob off your requests and rush through the initial design stage, in order to complete your project quickly and stay profitable. Also, ensure that they are using quality graphic designer to make sure that your website has a refined, thoughtfully designed look and feel.