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Category: Social Media Marketing

Don’t Waste Money on an Ecommerce Site

Posted on 15 Mar, 2017
Don’t Waste Money on an Ecommerce Site

With the rise of popularity of eCommerce websites, there’s a growing trend of pretty much anyone – regardless of the size of their business – starting an online store and investing thousands of dollars in its creation…

The important question is: is it worth your time, money and the effort?

Spending thousands of dollars on the creation of a powerful, complex eCommerce website and then leaving it be, believing that the traffic will automatically start rolling in is one of the worst mistakes you can make when it comes to growing your business and leading it to the ultimate success.

If you are determined to avoid the disappointment associated with spending thousands of dollars of investments in the creation of your eCommerce website only to see almost no increase in sales and conversions at all – you should carefully listen to our advice.

Even though innovative eCommerce websites are created with an emphasis on functionality, appeal, attractiveness and user – friendliness that makes the user want to stay on it – creating them is only the first segment of the job.

What’s even more important is effectively online marketing your website to the users in order to make it easier for them to find you amongst the sea of competitors who are only one click away.

The best and most efficient way to do is by ensuring that your digital marketing efforts are handled by the most experienced, qualified and professional online marketing experts who know what they are doing.

In order to achieve the highest quality exposure of your website in the most efficient, reliable and quick manner, the best professional digital marketing strategies to utilize are:

Ecommerce Website Designer #1  ORGANIC ECOMMERCE SEO

Professional on and off site search engine optimization that will ensure your website’s ranking in the search engine result pages is skyrocketed.

Ecommerce Website Designer #2  GOOGLE ADWORDS

Setup and run an efficient marketing campaign that will ensure you reach your targeted audience which is searching for what you have to offer.

Ecommerce Website Developers #1  SOCIAL MEDIA MARKETING

Powerful social media marketing campaigns utilising the most popular social media platforms such ad FaceBook and Instagram in order to make it work for your business.

Ecommerce Website Developers #2  EMAIL MARKETING

Proven to be the best converting marketing strategy to this day.

At BlueSoap, we specialise in providing powerful services utilising all of these marketing channels and we’d be happy to use the full extent of our expertise in order to get outstanding results for your business.

Contact us for a free, no obligation consultation today.  We look forward to hearing from you.

3 Ways to Capture More Customers

Posted on 09 Nov, 2016
Make e-commerce marketing a big part of your website development process

A big part of running a website is capturing more visitors and potential buyers or clients. Your e-commerce marketing should be a big part of your website development process, and you need to ensure that you are using effective techniques. While it is tempting to use an online marketing company to boost your website traffic, costs for website or ecommerce marketing with a digital marketing company can sometime be a deterrent. Here are some techniques that you can easily put into practice for your website.

A big part of running a website is capturing more visitors and potential clients. Your e-commerce marketing should be a big part of your website development process, and you need to ensure that you are using effective techniques. While it is tempting to use an online marketing company to boost your website traffic, costs for website or ecommerce marketing with a digital marketing company can sometime be a deterrent. Here are some techniques that you can easily put into practice for your website.

Web Designer Point 1  CREATE A MAILING LIST

One of the first things an online marketing company would tell you is that you should create a mailing list for and get into email marketing in a big way! This is something that you are more than capable of achieving yourself. Creating a mailing list is a great e-commerce marketing tool, mainly because it keeps you in contact with existing and potential clients. Generate excitement and keep them updated with offers, and new services you have. This will increase the chances of them remembering your brand and purchasing something from your ecommerce website in the future. If you want to encourage people to join your mailing list, offer to give them something for free or offer money off if they sign up. Remember, the best time to capture their details is during checkout. Build a sign up into the checkout process of your online store. If you have a decent ecommerce software you can probably activate it in the CMS. If you have a custom ecommerce website, then you may need to talk to your website developer.

Web Designer Point 1  INCREASE SOCIAL MEDIA FOOTPRINT

Social media marketing is probably one of the best things you can do for your site and should be included in your ecommerce SEO strategy. Talk to an SEO company about how you can work together with them to make the most of this potentially enormous source of customers. If you are more active on social media, then potential clients will see that you are happy to communicate with them on a more personal level about your services and what you have on offer. Spread The Word! Talk about the services and products that you have on offer right now. Let people know about your success and most popular products in your online store. Try and encourage people to like or share your posts so, naturally growing website popularity even further. All it takes is a share from someone who has a big social media presence and your website could have a substantial increase in hits, traffic and sales!

Web Designer Point 1  ENCOURAGE REVIEWS

If you decide to employ the services of a company that offers e-commerce SEO services, they will tell you that having online reviews is a great way of capturing more clients. Unfortunately, they can’t make these reviews appear, so it is something that you will have to undertake yourself. The good news is that it is pretty simple process and you should have good reviews within a short space of time. All you really need to do is encourage your current clients to leave reviews, either on Google+ or other sites such as local directories. Ask them to give you a star rating and leave some kind words! It’s surprising how many customers are more than happy to do this. In fact, if you have never really paid attention to your Google+ presence, then you may find that you have a lot reviews their already. Again, you can offer incentives to clients so then they feel more encouraged to leave positive reviews. Say that they will be entered into a prize draw of some description, or enter them into a giveaway. It will be worth it, considering how big an impact positive reviews can have on the size of your client base, and also your rankings in search engines.

So there you have it. Three easy ways to capture more clients via your website. Put these into action, and monitor your Google Analytics to see your website traffic grow consistently. If you have any queries, feel free to get in touch with the friendly Online Marketing team at BlueSoap on 1300 788 567.

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Can Low Quality Links Hurt My Website SEO?

Posted on 29 Aug, 2015
Can Low Quality Links Hurt My Website SEO?

Are you wondering why your business site or online store just will not rank as well as you think it should? You already have a strong search engine optimisation strategy and perform regular onsite edits. You even have a strong and active social media marketing presence. You appear to be doing everything that you should be to keep the search engines happy. However, you just cannot edge up onto page one for those all-important keywords. The most likely cause of this is that your web site is being penalised for your link score.

SEO and Link Building

For a long time, search engines have been able to see the links that point to your website. All of them!  And until recently, it wasn’t that big of a deal. As Google and other search engines continue to adjust their algorithms, they are becoming smarter and able to see the ‘quality’ of these links. In many instances, website ranking results are being penalised by search engines, either manually or automatically due to a high percentage of bad quality (toxic) links.

Where these bad links come from is probably a mystery to you. In some cases, they can even count into the thousands! It is important to be proactive with removing these low quality links to ensure the ratio of good quality links is higher from the larger, popular sites. If you have ever tried to increase the popularity of your site by purchasing links from other websites in the past, then your site is in the firing line to be penalised.

Many indicators determine whether a link is bad or not, such as over-use of anchor text especially for the very competitive keyword terms, or links that appear on shared IP addresses, or website links that originate on banned sites and so on. As your SEO Company, we actively carry out poor quality link detoxing as an integral part of your SEO strategy. We scan the links pointing to your site, and individually remove the suspicious links or links from obscure websites that we believe are not helping your cause.

This improves your link score, and will only help your site achieve better ranking.  Toxic link removal is a tedious task, but it does pay dividends. You will see SEO ranking improvements over time as your link score becomes healthier. With higher rankings, comes increase in online traffic to your website.

So many factors are considered by search engines indexing algorithms and these all go together to result in the position of your site in their ranking results. The links that point to your website are just one of the pieces of the puzzle that the search engine optimisation strategy for your website will take care of. The search engine optimisation team at BlueSoap are passionate about achieving the best results for your website and are constantly updating our strategies to ensure your site ranking and traffic improves over time and maintain rankings. Your success is our success!

The post Can Low Quality Links Hurt My Website SEO? appeared first on Web Designers.

Great Website Design. But Where are my Visitors?

Posted on 08 Dec, 2014
Make e-commerce marketing a big part of your website development process

So, you have an awesome new website design. Everything is working beautifully and the content looking exactly how you wanted. The only thing lacking now…. are the visitors. And that’s a big problem!

The cold hard fact is that just adding your new website address to your letterhead and email signatures and expecting it to appear in search engine rankings just isn’t going to generate the kind of traffic you need. You need to think about online marketing and there are numerous methods to achieve great result in online search engine rankings. Everybody knows that the closer you are to the top of search engines like Google, Bing and Yahoo the more visitors you will receive to your snazzy new web site.

Improve Rankings with SEO

Top of the list for your online marketing strategy is to engage an effective Search Engine Optimisation Company – or SEO Company for short. Choosing the right, targeted keywords and keyword phrases that Google’s search algorithms recognise is how to start getting your ranking to improve. Developing quality links to and from other websites in a similar industry is another way to help move up in the rankings. Content is very important on your pages, and this content must be unique and structured correctly on the site pages. SEO is a process that takes time and knowledge, but the payoff is great when people start arriving at your site based upon search results!

Social media sites such as FaceBook and Twitter have become more important as the bigger search engine algorithms can see your entire online footprint. They can see just how popular your website and brand is online and now include this popularity factor into how your site is placed in the rankings. You will need to tie in regular blogging and article marketing to ensure that you are strongly represented for your chosen keywords.  Also you will need to ensure that your website has a good reputation in the eyes of search engines.  Having great, fresh, relevant content about your products or services will certainly help in improving ranking and bringing new traffic, visitors and buyers to your website or online store.

So, if you’ve invested a lot of time and money building your website, now it is time to invest a little more with the help of a professional SEO company who knows exactly what is required to bring traffic to your website with effective search engine optimization and other online marketing strategies. Once you start bringing visitors to your website, you will soon realise a strong return on your investment.

Call us today on 1300 788 567 and let’s discuss how we can increase traffic to your site and convert your site visitors into new enquiries and or buyers!

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