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Category: Responsive Website Design

Your Site Is Boring!

Posted on 16 Jun, 2016
Tired woman barely keeps her eyes open in front of computer

Simply having written content on your website is not good enough. There is a lot more to it than that. If you really want your website to be popular, then you need to make sure that your content is professional and engaging for readers to look at.

There are many web site designers that use an online marketing agency in order to get this done. If you are working on a tight budget, then employing an online marketing agency may not be entirely unnecessary. There are a whole range of ways in which you can make your site’s content miles better.

Use a Conversational Tone
Imagine you are sitting in the living room of one of your website visitors. Imagine explaining to them what your ecommerce website is about and what it has to offer. This is exactly how your online store content should read on the live pages. It should always read like you are having a conversation with the reader. An online marketing agency or a web design company would be able to handle this aspect for you, but no one will know better than you how to communicate the central goal of your website. That is why it’s best that you are one who writes the content.

Include Awesome Images
Web site designers are now making the inclusion of images in their design process a highly prominent part of their business and with good reason. While cool images are great to look at, they are also a great way of improving the SEO rankings of your website. Search engines like Google are more likely to give you a higher ranking if you use good images and these are optimized for your keywords. So even if you are using a small business website design company, they will recommend that you start including quality images on all the pages of your site immediately.

Use Proven SEO Techniques
If you are living in an area such as Sydney for example, using an SEO company in Sydney would be advisable. Even if you feel quite confident about how to handle SEO, there are almost certainly other more advanced techniques that you are not currently using. These techniques could be the only thing stopping your site from becoming one of the top ranked sites in search engine results for important, target keyword phrases. Ironically, the best way to find an ecommerce SEO company in your location is to search online for them. Sticking with the Sydney example, you should search ‘SEO company in Sydney’ for the best results. Otherwise, some of the more basic SEO techniques could be handled by the website owner. After all, only you will know which SEO keywords and phrases are the most relevant to you, your website and your business.

Create a Sense of Trust
Even a small business website design company will tell you that trust is the most important thing when it comes to online business. If you want to turn website visitors into potential leads without having to use an online marketing company or custom website design company, then it is your job to make your visitors trust you. Simply using a conversational tone is not good enough – you have to be informative as well. You have to give them as much information as you can so then they think of you as an authority figure, without lecturing them.

Create excitement for visitors to your online store website. Your job is not to make them want your products. It is to make them NEED your products!

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Custom Ecommerce sites. When a template just won't do!

Posted on 17 Nov, 2015
Custom Ecommerce sites. When a template just won't do!

Whilst there are many successful sites built upon standard site templates, many businesses and individuals require something a bit more bespoke. Building a customised ecommerce website design allows them to achieve the precise look and feel they are after. There are several advantages to a custom website, and also a few disadvantages as well, which we will go through.

The most obvious benefit from having a custom website design is that the resulting site will look different to what is already out there. Indeed, this is perhaps not only the most obvious but greatest benefit, being able to stand out from the crowd, getting your ecommerce website designer to create something unique that reflects your business, its market or your ideals has a real impact on how your visitors perceive your brand.

When discussing how to start an online store, one of the things always pointed out is that customers cannot actually pick up and hold your products to feel the quality and make that physical connection that leads to a purchase. It is the look and feel that they get from your site that replaces all of this and is therefore a vital component in creating a successful online store. Your ecommerce website design is not just an added expense. It has meaning in the sales process itself. This contrasts with standard templates, where, aside from a color or maybe font change, your site will look like many others ecommerce websites and your brand could suffer.

When talking to your ecommerce web developer about a custom online store, ensure that measures are taken to include options for your stock presentation that fit for your needs, rather than the generic display options that come with templates. This can be important for custom made or otherwise unique items. It is this flexibility that is really paramount to allow your new custom online store to fit your exact needs. Your ecommerce website developer will be able to ensure that the site fits your products perfectly, rather than trying to fit your products into an existing template. Usually resulting in some compromise.

A custom website design is also able to be tailored to fit into your stock system much better than a template online store site. If you use a specific backend system then having a custom site that can integrate fully can make a big difference to your efficiency moving forward.

Finally, your ecommerce website design always includes a level of support, and for a custom website design, this is far more likely to be a personal service.  Choosing a template website solution means that you are likely to be taking a support ticket number and waiting for support. If you are just learning about how to start an online store, the custom route can give you access to a wealth of expertise.  This will guide you along and avoid the many pitfalls others ecommerce website owners suffer through by taking the template route.

Of course, there are pros and cons to every solution. The primary downside to creating a custom ecommerce store is of course cost. There is no point beating around the bush. It costs substantially more to have your own custom online store site than it does to get a template ecommerce store. The question you always need to ask is, is the extra expense worth it for the benefits I receive? And in this case, whilst we are all different, for many businesses the answer really would be yes.

The other issue that could create a problem for some is lead time. It takes longer to create a custom ecommerce site.  As such when deciding on the route to take, whether custom or template, it should be made as early as possible to minimize the effect of such extra development time.

If you are still unsure on whether to build a custom ecommerce site or a template online store, you can read more about the topic of how to start an online store. Or feel free to email or call us on 1300 788 567.

We’re really passionate about creating successful online stores of all shapes and sizes, perfectly suiting all budgets.

The post Custom Ecommerce sites. When a template just won’t do! appeared first on Web Designers.

Should I get a Customised Website Designed by Pro's?

Posted on 05 Aug, 2015
Should I get a Customised Website Designed by Pro's?

When it comes to having an Internet presence, whether it is a promotional site for your business or an ecommerce site for making sales, the decision to have a website is the first of many. You are then faced with choices for domain names, your hosting company and website design agency.

Looking for a web designer in Sydney you then need to start thinking about what you want your website to be, you will probably be looking for a responsive website designer, who can help your small business find its online presence. Once you are settled on a website design company in Sydney the next step is to decide what kind of site you want. Most companies offer the choice of the standard off-the-shelf website designed based upon templates or fully custom website design made to your exact standards and requirements. There are pros and cons with each, and which one is suitable for you will vary according to needs and budget.

A template-based website has the advantage of cost usually, but comes with the issue of looking very similar to a lot of other websites, which can affect people’s views of your business. It is also a case of fitting your business itself into the pre-prepared package, which might not always be advisable.

The customised website however offers you a unique design tailor-made just for your company, and will be fitted around your business and its requirements rather than the other way around. Customised website design can also include stock management and other backend systems that can tie into your existing procedural software to make the day-to-day paperwork of running such a company a little easier. Additionally, a custom-built website can be tailored not just to your needs now but allow for the needs of your business in the future, taking into consideration what you are likely to require after expansion. This can mean easy transition as your company grows. If you have your site based on a template there is always a possibility that expansion could mean an entirely new website, which could nullify the savings you initially made.

This does come at a cost, both in monetary terms, as in general they cost more to develop, but also in time, as a fully custom website design will take significantly longer to build than an off-the-shelf template.

Template built websites are an ideal medium for testing the water with a business idea, or starting up on minimal funding. Under these circumstances they do represent an ideal product, however although these kinds of websites present an easy method to enter the world of ecommerce, it is also important to point out that if you have the means, or if you have an idea for your business going in the future, the custom website design can be more economical in the long term.  Custom website design could save you the cost of redesigns as you out-grow your old website.

For your small business website design in Sydney BlueSoap can offer great advice as to which method would suit your needs best, whilst offering hosting, comprehensive support and website developers who understand what starting out is like.

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