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Category: Online Marketing

How to Increase Sales with Email Marketing

Posted on 03 Jun, 2017
How to Increase Sales with Email Marketing

To this day, with all the technological advances and the full availability of social media, ppc, cpa, and other forms of online marketing – the statistics show that eMail marketing still has the title of the highest ROI marketing platform.

If you are a savvy, ambitious business person, you are certainly wondering about the most efficient ways and strategies you can utilise in order to boost your eMail marketing Campaign’s success…

And you’re right to do so.

Whether you are looking for a quick and efficient way to increase your product sales on your ecommerce website, take your webinar registration on a whole new level, reach your target audience or skyrocket your conversions – email marketing is the perfect solution uniquely tailored to your specific needs.

The statistics have proven time and time again that every single time you start a mail campaign and do an email blast your website’s traffic is going to receive a powerful spike…

Now whether that spike results in a ton of conversions or not is pretty much irrelevant, as a powerful spike in traffic is all you need for an initial result…

Why?

Because it not only signals Google that your website is interesting and sought after (and thus increasing your position in SERPs), it also keeps your mailing list of contacts acquainted with your brand, your products and with what you have to offer.

This is extremely important because this builds a unique sense of attachment and provides you with a powerful exposure to the list you are selling too – a healthy list consisting of people of are interested in exactly what you have to offer them.

Over time, your list is going to grow and become more and more healthy, consisting of a loyal audience who finds value in your business and who simply can’t wait to get a new, amazing offer from you.

Skyrocket your conversions and capture more leads! Through effective email marketing campaigns, we have complied several powerful lead capturing strategies that will bring in new enquiries and sales, and take your business’ success to a whole new level.

Are Organic SEO Plans Worth it?

Posted on 14 Apr, 2017
Are Organic SEO Plans Worth it?

The reason why the traditional or organic search engine optimisation (SEO) process is still incredibly effective is because of its long-term benefits.

Simply put – getting positioned as one of the top choices for the relevant keyword searches associated with your business is one of the best things that could happen to your business online and presents an equivalent of having your business operating at the most crowded street in the city centre.

As opposed to paid advertising (AdWords Pay per click - PPC) which does provide you almost instant traffic but zero long term benefits and reputation – enhancing effects, search engine optimisation is still the focus of most savvy website owners for a very good reason

The recent Google Updates have compelled many to wonder and question whether SEO is still worth the time, effort and money it requires.

The simplest and most concrete answer would be – yes and no. As with all Online Marketing campaigns, SEO is only effective if executed through a smart strategic approach based on careful research, experienced expertise and well – thought out plan that will work.

When it comes to the success of your SEO for ecommerce or SEO for business website campaign, the first thing that presents its foundation and that will determine its initial success or failure is the excellently performed keyword research.

Keyword choices are absolutely critical for enabling you to target the customers who are actually interested in what you have to sell and in turn, receive the right traffic.

If you are serious about taking your SEO to a professional level and truly getting the lasting results that are worth the time, effort and money you’ve invested into your campaigns, you will also need to make sure to get regular professional reports generated in order to carefully track your progress and make any required changes on time.

Oh – and did we mention the importance of understanding the keywords competition?

Falling victim to some of the unprofessional SEO companies who decide to funnel you towards easy, low competition keywords in order to show you fantastic results, only to leave you wondering why your website has such a high bounce rate. Seeing no sales despite a huge amount of traffic is one of the worst thing that could happen to you, as visitors arrive and depart straight away as they realise that you do not provide what they are looking for.

If you are determined to work with the highest quality Australian SEO Company that will provide you with amazing, premium SEO service packages at the most competitive rates on the web – contact BlueSoap today.

Your business will thank you.
 

Don’t Waste Money on an Ecommerce Site

Posted on 15 Mar, 2017
Don’t Waste Money on an Ecommerce Site

With the rise of popularity of eCommerce websites, there’s a growing trend of pretty much anyone – regardless of the size of their business – starting an online store and investing thousands of dollars in its creation…

The important question is: is it worth your time, money and the effort?

Spending thousands of dollars on the creation of a powerful, complex eCommerce website and then leaving it be, believing that the traffic will automatically start rolling in is one of the worst mistakes you can make when it comes to growing your business and leading it to the ultimate success.

If you are determined to avoid the disappointment associated with spending thousands of dollars of investments in the creation of your eCommerce website only to see almost no increase in sales and conversions at all – you should carefully listen to our advice.

Even though innovative eCommerce websites are created with an emphasis on functionality, appeal, attractiveness and user – friendliness that makes the user want to stay on it – creating them is only the first segment of the job.

What’s even more important is effectively online marketing your website to the users in order to make it easier for them to find you amongst the sea of competitors who are only one click away.

The best and most efficient way to do is by ensuring that your digital marketing efforts are handled by the most experienced, qualified and professional online marketing experts who know what they are doing.

In order to achieve the highest quality exposure of your website in the most efficient, reliable and quick manner, the best professional digital marketing strategies to utilize are:

Ecommerce Website Designer #1  ORGANIC ECOMMERCE SEO

Professional on and off site search engine optimization that will ensure your website’s ranking in the search engine result pages is skyrocketed.

Ecommerce Website Designer #2  GOOGLE ADWORDS

Setup and run an efficient marketing campaign that will ensure you reach your targeted audience which is searching for what you have to offer.

Ecommerce Website Developers #1  SOCIAL MEDIA MARKETING

Powerful social media marketing campaigns utilising the most popular social media platforms such ad FaceBook and Instagram in order to make it work for your business.

Ecommerce Website Developers #2  EMAIL MARKETING

Proven to be the best converting marketing strategy to this day.

At BlueSoap, we specialise in providing powerful services utilising all of these marketing channels and we’d be happy to use the full extent of our expertise in order to get outstanding results for your business.

Contact us for a free, no obligation consultation today.  We look forward to hearing from you.

First Critical Steps To An Awesome Website

Posted on 22 Feb, 2017
First Critical Steps To An Awesome Website

You do not need to know how to start an online store in order to have a functional business website running. That said all successful business brands do need to have a strong online presence. An awesome, small business website design can be easily realised by observing a few simple, but important steps.

1) Contact a reputable web design company

You can achieve a custom website design by contracting the expertise of a competent web developer. Small businesses have many options nowadays, some offering cheap ways to get online, but be careful not to fall into traps. Make sure the web design company is a reputable one, and has been around a while. Be cautious about contracting an unreliable website designer who will pop up and disappear just as quickly. Check out their web design portfolio, and see if they have believable reviews online.

2) Good Domain Name + Hosting

The next step of how to start an online store is to register a domain name. You and your clients will type this address into a browser in order to access your website. Selecting the right domain name is easy if you follow the tips below:

  • It should be short and memorable
  • Including relevant keywords makes it more search engine friendly
  • It should exclude using ‘clever’ hyphens, spellings and numbers
  • Incorporate a .com.au for Australian businesses or .com for an ideal top level domain (TLD)
  • Register the .org.au and .net.au domain names for your website will allow for redirecting visitors from such TLDs to your .com.au site

It is also critical to have reliable web hosting as it makes your website quick to navigate. A slow site will provide a terrible user experience.

3) Website Design

The process of actually building your small business website design comes after you have secured your domain name and hosting. If it is an online store, make sure there are a minimum number of levels in the menu hierarchy. Also, keep the checkout as short and simple as possible, using techniques to get them to agree to be on your mailing list.

4) Content Creation

It is important to consider various types of content for your website. These include web page text content, visual content, blog content and video content as well as social media content. Creating awesome content involves several steps:

  • Website navigation to be quick and easy if you want visitors to navigate your content
  • Choose carefully the actual web pages to be included in your custom website design
  • Break up text heave pages with high-quality images, relevant to your visual brand
  • Keeping visual branding consistent by employing a set number of fonts (max four), comprising of two to three core colours.

Good quality website developers should help you with creating captivating images for your blog, web pages and social media posts.

5) SEO

Search engines employ complex algorithms to enable them correctly index websites in search results, and a large portion of this is based upon the actual content on your website pages and how the site is constructed. Utilising an SEO checklist or the services of an SEO Company can help to ensure that your website remains highly visible online.

Your checklist should include:

  • Verifying your website with Google using Google’s Webmaster tools
  • Researching keywords and employing them especially within the first 100 words/page
  • Applying keyword-associated phrases
  • Incorporating keywords into headings
  • Providing unique content
  • Employing high-quality in-bound and out-bound links
  • Checking the page-speed of your website using Google page-speed tool
  • Adding alt tag information onto each and every image uploaded
  • Ensure assigning full file-names rich in keywords to your images

A good website designer should employ techniques that incorporate your keywords, meta-data and optimisation of page titles and descriptions to suit your SEO strategy.

The steps above are important for a web designer to follow as they help create an awesome website. Make sure the website developers don not fob off your requests and rush through the initial design stage, in order to complete your project quickly and stay profitable. Also, ensure that they are using quality graphic designer to make sure that your website has a refined, thoughtfully designed look and feel.

The post First Critical Steps To An Awesome Website appeared first on Web Designers.

3 Ways to Capture More Customers

Posted on 09 Nov, 2016
Make e-commerce marketing a big part of your website development process

A big part of running a website is capturing more visitors and potential buyers or clients. Your e-commerce marketing should be a big part of your website development process, and you need to ensure that you are using effective techniques. While it is tempting to use an online marketing company to boost your website traffic, costs for website or ecommerce marketing with a digital marketing company can sometime be a deterrent. Here are some techniques that you can easily put into practice for your website.

A big part of running a website is capturing more visitors and potential clients. Your e-commerce marketing should be a big part of your website development process, and you need to ensure that you are using effective techniques. While it is tempting to use an online marketing company to boost your website traffic, costs for website or ecommerce marketing with a digital marketing company can sometime be a deterrent. Here are some techniques that you can easily put into practice for your website.

Web Designer Point 1  CREATE A MAILING LIST

One of the first things an online marketing company would tell you is that you should create a mailing list for and get into email marketing in a big way! This is something that you are more than capable of achieving yourself. Creating a mailing list is a great e-commerce marketing tool, mainly because it keeps you in contact with existing and potential clients. Generate excitement and keep them updated with offers, and new services you have. This will increase the chances of them remembering your brand and purchasing something from your ecommerce website in the future. If you want to encourage people to join your mailing list, offer to give them something for free or offer money off if they sign up. Remember, the best time to capture their details is during checkout. Build a sign up into the checkout process of your online store. If you have a decent ecommerce software you can probably activate it in the CMS. If you have a custom ecommerce website, then you may need to talk to your website developer.

Web Designer Point 1  INCREASE SOCIAL MEDIA FOOTPRINT

Social media marketing is probably one of the best things you can do for your site and should be included in your ecommerce SEO strategy. Talk to an SEO company about how you can work together with them to make the most of this potentially enormous source of customers. If you are more active on social media, then potential clients will see that you are happy to communicate with them on a more personal level about your services and what you have on offer. Spread The Word! Talk about the services and products that you have on offer right now. Let people know about your success and most popular products in your online store. Try and encourage people to like or share your posts so, naturally growing website popularity even further. All it takes is a share from someone who has a big social media presence and your website could have a substantial increase in hits, traffic and sales!

Web Designer Point 1  ENCOURAGE REVIEWS

If you decide to employ the services of a company that offers e-commerce SEO services, they will tell you that having online reviews is a great way of capturing more clients. Unfortunately, they can’t make these reviews appear, so it is something that you will have to undertake yourself. The good news is that it is pretty simple process and you should have good reviews within a short space of time. All you really need to do is encourage your current clients to leave reviews, either on Google+ or other sites such as local directories. Ask them to give you a star rating and leave some kind words! It’s surprising how many customers are more than happy to do this. In fact, if you have never really paid attention to your Google+ presence, then you may find that you have a lot reviews their already. Again, you can offer incentives to clients so then they feel more encouraged to leave positive reviews. Say that they will be entered into a prize draw of some description, or enter them into a giveaway. It will be worth it, considering how big an impact positive reviews can have on the size of your client base, and also your rankings in search engines.

So there you have it. Three easy ways to capture more clients via your website. Put these into action, and monitor your Google Analytics to see your website traffic grow consistently. If you have any queries, feel free to get in touch with the friendly Online Marketing team at BlueSoap on 1300 788 567.

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Your Site Is Boring!

Posted on 16 Jun, 2016
Tired woman barely keeps her eyes open in front of computer

Simply having written content on your website is not good enough. There is a lot more to it than that. If you really want your website to be popular, then you need to make sure that your content is professional and engaging for readers to look at.

There are many web site designers that use an online marketing agency in order to get this done. If you are working on a tight budget, then employing an online marketing agency may not be entirely unnecessary. There are a whole range of ways in which you can make your site’s content miles better.

Use a Conversational Tone
Imagine you are sitting in the living room of one of your website visitors. Imagine explaining to them what your ecommerce website is about and what it has to offer. This is exactly how your online store content should read on the live pages. It should always read like you are having a conversation with the reader. An online marketing agency or a web design company would be able to handle this aspect for you, but no one will know better than you how to communicate the central goal of your website. That is why it’s best that you are one who writes the content.

Include Awesome Images
Web site designers are now making the inclusion of images in their design process a highly prominent part of their business and with good reason. While cool images are great to look at, they are also a great way of improving the SEO rankings of your website. Search engines like Google are more likely to give you a higher ranking if you use good images and these are optimized for your keywords. So even if you are using a small business website design company, they will recommend that you start including quality images on all the pages of your site immediately.

Use Proven SEO Techniques
If you are living in an area such as Sydney for example, using an SEO company in Sydney would be advisable. Even if you feel quite confident about how to handle SEO, there are almost certainly other more advanced techniques that you are not currently using. These techniques could be the only thing stopping your site from becoming one of the top ranked sites in search engine results for important, target keyword phrases. Ironically, the best way to find an ecommerce SEO company in your location is to search online for them. Sticking with the Sydney example, you should search ‘SEO company in Sydney’ for the best results. Otherwise, some of the more basic SEO techniques could be handled by the website owner. After all, only you will know which SEO keywords and phrases are the most relevant to you, your website and your business.

Create a Sense of Trust
Even a small business website design company will tell you that trust is the most important thing when it comes to online business. If you want to turn website visitors into potential leads without having to use an online marketing company or custom website design company, then it is your job to make your visitors trust you. Simply using a conversational tone is not good enough – you have to be informative as well. You have to give them as much information as you can so then they think of you as an authority figure, without lecturing them.

Create excitement for visitors to your online store website. Your job is not to make them want your products. It is to make them NEED your products!

The post Your Site Is Boring! appeared first on Web Designers.

Need to Grow Your Business?

Posted on 04 Apr, 2016
Need to Grow Your Business?

Using your online presence to grow your business was just a hope even a decade ago, now it is a central core to most business plans, and rightly so. However, whilst most businesses understand this, having the knowledge and expertise to fully exploit the opportunities online is not so common. Online marketing is a slightly different proposition to other marketing platforms, and needs to be approached carefully for it to be fully effective.

Whilst the most obvious form of internet marketing is the website itself, be it a catalogue, information or ecommerce site, this is in reality should be the focal point of your campaign, rather than the driver. In terms of gaining attention and engaging both current and new customers, and most importantly, building a relationship with those people, email marketing is the key that unlocks the real power of the internet for any business.

Email marketing has many benefits to both business and customer, it is inexpensive and easy to manage for the business, and both unobtrusive and convenient for the recipients. The basic premise of email marketing is to keep current customers updated on offers, news and so forth, and persuade new customers to look further into the business and make purchases, and to maintain an ongoing relationship with all current contacts, this keeps the brand alive in the customers minds. Email marketing has proven to be very effective at both conversion and retention for businesses of all kinds.

Obtaining email addresses for the purpose of email marketing is the most challenging aspect of the process, and there are numerous options here, some more effective than others. A simple newsletter signup on a business homepage can be effective, however offering free information such as an eBook brochure or similar in exchange for the email address has been shown to be even more effective by email marketing. The most effective way of obtaining email addresses for the purpose of email marketing however, has consistently been shown to be at the point of sale. For the best start in email marketing it is therefore best advice to offer at least two of these, a newsletter signup or free eBook brochure along with an email signup integrated into the sales funnel where possible, the checkout process of an ecommerce site is an ideal place for email acquisition.

Once email addresses have been obtained the core function of email marketing is to maintain communication with those current and potential customers. Because this kind of marketing is an opt-in system, recipients have already displayed receptiveness to the brand and message a business is offering. Because of this, promotional material can focus on informing rather than overt sales messages, and can see higher conversion ratios on offers than from other marketing platforms.

The advantages of email marketing are obvious for any business looking to grow their customer base, and for businesses looking for email marketing in Sydney or across Australia, the fully managed and economical services provided by BlueSoap are the perfect way to take full advantage of this supremely effective marketing platform.

The post Need to Grow Your Business? appeared first on Web Designers.

Can Low Quality Links Hurt My Website SEO?

Posted on 29 Aug, 2015
Can Low Quality Links Hurt My Website SEO?

Are you wondering why your business site or online store just will not rank as well as you think it should? You already have a strong search engine optimisation strategy and perform regular onsite edits. You even have a strong and active social media marketing presence. You appear to be doing everything that you should be to keep the search engines happy. However, you just cannot edge up onto page one for those all-important keywords. The most likely cause of this is that your web site is being penalised for your link score.

SEO and Link Building

For a long time, search engines have been able to see the links that point to your website. All of them!  And until recently, it wasn’t that big of a deal. As Google and other search engines continue to adjust their algorithms, they are becoming smarter and able to see the ‘quality’ of these links. In many instances, website ranking results are being penalised by search engines, either manually or automatically due to a high percentage of bad quality (toxic) links.

Where these bad links come from is probably a mystery to you. In some cases, they can even count into the thousands! It is important to be proactive with removing these low quality links to ensure the ratio of good quality links is higher from the larger, popular sites. If you have ever tried to increase the popularity of your site by purchasing links from other websites in the past, then your site is in the firing line to be penalised.

Many indicators determine whether a link is bad or not, such as over-use of anchor text especially for the very competitive keyword terms, or links that appear on shared IP addresses, or website links that originate on banned sites and so on. As your SEO Company, we actively carry out poor quality link detoxing as an integral part of your SEO strategy. We scan the links pointing to your site, and individually remove the suspicious links or links from obscure websites that we believe are not helping your cause.

This improves your link score, and will only help your site achieve better ranking.  Toxic link removal is a tedious task, but it does pay dividends. You will see SEO ranking improvements over time as your link score becomes healthier. With higher rankings, comes increase in online traffic to your website.

So many factors are considered by search engines indexing algorithms and these all go together to result in the position of your site in their ranking results. The links that point to your website are just one of the pieces of the puzzle that the search engine optimisation strategy for your website will take care of. The search engine optimisation team at BlueSoap are passionate about achieving the best results for your website and are constantly updating our strategies to ensure your site ranking and traffic improves over time and maintain rankings. Your success is our success!

The post Can Low Quality Links Hurt My Website SEO? appeared first on Web Designers.

Great Website Design. But Where are my Visitors?

Posted on 08 Dec, 2014
Make e-commerce marketing a big part of your website development process

So, you have an awesome new website design. Everything is working beautifully and the content looking exactly how you wanted. The only thing lacking now…. are the visitors. And that’s a big problem!

The cold hard fact is that just adding your new website address to your letterhead and email signatures and expecting it to appear in search engine rankings just isn’t going to generate the kind of traffic you need. You need to think about online marketing and there are numerous methods to achieve great result in online search engine rankings. Everybody knows that the closer you are to the top of search engines like Google, Bing and Yahoo the more visitors you will receive to your snazzy new web site.

Improve Rankings with SEO

Top of the list for your online marketing strategy is to engage an effective Search Engine Optimisation Company – or SEO Company for short. Choosing the right, targeted keywords and keyword phrases that Google’s search algorithms recognise is how to start getting your ranking to improve. Developing quality links to and from other websites in a similar industry is another way to help move up in the rankings. Content is very important on your pages, and this content must be unique and structured correctly on the site pages. SEO is a process that takes time and knowledge, but the payoff is great when people start arriving at your site based upon search results!

Social media sites such as FaceBook and Twitter have become more important as the bigger search engine algorithms can see your entire online footprint. They can see just how popular your website and brand is online and now include this popularity factor into how your site is placed in the rankings. You will need to tie in regular blogging and article marketing to ensure that you are strongly represented for your chosen keywords.  Also you will need to ensure that your website has a good reputation in the eyes of search engines.  Having great, fresh, relevant content about your products or services will certainly help in improving ranking and bringing new traffic, visitors and buyers to your website or online store.

So, if you’ve invested a lot of time and money building your website, now it is time to invest a little more with the help of a professional SEO company who knows exactly what is required to bring traffic to your website with effective search engine optimization and other online marketing strategies. Once you start bringing visitors to your website, you will soon realise a strong return on your investment.

Call us today on 1300 788 567 and let’s discuss how we can increase traffic to your site and convert your site visitors into new enquiries and or buyers!

The post Great Website Design. But Where are my Visitors? appeared first on Web Designers.

Effectively Outsource your Website Promotion Strategy

Posted on 04 Apr, 2014
Effectively Outsource your Website Promotion Strategy

A beautifully designed website or will not be of any benefit if it does not attract visitors. With millions of websites vying for a higher market share, there is a scramble for business websites and ecommerce websites to effectively promote themselves on the web. Unless your website attracts more users, you’re unlikely to see any major increase in sales and profits. All your efforts and hard work to build an amazing new website will be lost if your website fails to attract any visitors.

If you are not familiar with the most effective ways to promote your website online, you will need to look at the option of securing the services of a trustworthy and professional online marketing company. Here at BlueSoap, we are 100% committed to offering top-quality website promotion services to our clients. Enjoy an extensive range of website promotion services that are designed to enhance the online presence of your business. We use the latest tools and techniques to increase the quantity and quality of customer traffic to your website. Our top-quality website promotion services will go a long way when it comes to driving more people to your website and increasing the conversion rate.

There are many ways to promote a website and we understand the importance of using the latest tools and techniques to increase the number of people visiting your site.  Social Media Marketing is one of the most effective ways to promote your site. We use social networking sites such as Facebook and Twitter to attract more traffic to your website. Our effective social media marketing campaigns encompass social networking and online videos.

We also recognise that blog creation and maintenance is one of the most effective website promotion tools. It’s a great way to share new information with the users and keep them updated. With our web copywriting services, we ensure that all content posted on your blogs is informative and updated.

No two businesses are the same. We work with a complete understanding of the specific requirements of your business. With our in-depth industry knowledge and extensive experience, we ensure that all your website promotion requirements are met effectively. We use a variety of tools and techniques to bring more customers to your site and make it easier for you to build long-lasting relationships with them. Let’s discuss how we can effectively promote your business online.

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