WANT TO GET AHEAD ONLINE?
Together, we can make your website work for you!

Blog

Category: Graphic Design

Your Site Is Boring!

Posted on 16 Jun, 2016
Tired woman barely keeps her eyes open in front of computer

Simply having written content on your website is not good enough. There is a lot more to it than that. If you really want your website to be popular, then you need to make sure that your content is professional and engaging for readers to look at.

There are many web site designers that use an online marketing agency in order to get this done. If you are working on a tight budget, then employing an online marketing agency may not be entirely unnecessary. There are a whole range of ways in which you can make your site’s content miles better.

Use a Conversational Tone
Imagine you are sitting in the living room of one of your website visitors. Imagine explaining to them what your ecommerce website is about and what it has to offer. This is exactly how your online store content should read on the live pages. It should always read like you are having a conversation with the reader. An online marketing agency or a web design company would be able to handle this aspect for you, but no one will know better than you how to communicate the central goal of your website. That is why it’s best that you are one who writes the content.

Include Awesome Images
Web site designers are now making the inclusion of images in their design process a highly prominent part of their business and with good reason. While cool images are great to look at, they are also a great way of improving the SEO rankings of your website. Search engines like Google are more likely to give you a higher ranking if you use good images and these are optimized for your keywords. So even if you are using a small business website design company, they will recommend that you start including quality images on all the pages of your site immediately.

Use Proven SEO Techniques
If you are living in an area such as Sydney for example, using an SEO company in Sydney would be advisable. Even if you feel quite confident about how to handle SEO, there are almost certainly other more advanced techniques that you are not currently using. These techniques could be the only thing stopping your site from becoming one of the top ranked sites in search engine results for important, target keyword phrases. Ironically, the best way to find an ecommerce SEO company in your location is to search online for them. Sticking with the Sydney example, you should search ‘SEO company in Sydney’ for the best results. Otherwise, some of the more basic SEO techniques could be handled by the website owner. After all, only you will know which SEO keywords and phrases are the most relevant to you, your website and your business.

Create a Sense of Trust
Even a small business website design company will tell you that trust is the most important thing when it comes to online business. If you want to turn website visitors into potential leads without having to use an online marketing company or custom website design company, then it is your job to make your visitors trust you. Simply using a conversational tone is not good enough – you have to be informative as well. You have to give them as much information as you can so then they think of you as an authority figure, without lecturing them.

Create excitement for visitors to your online store website. Your job is not to make them want your products. It is to make them NEED your products!

The post Your Site Is Boring! appeared first on Web Designers.

Need to Grow Your Business?

Posted on 04 Apr, 2016
Need to Grow Your Business?

Using your online presence to grow your business was just a hope even a decade ago, now it is a central core to most business plans, and rightly so. However, whilst most businesses understand this, having the knowledge and expertise to fully exploit the opportunities online is not so common. Online marketing is a slightly different proposition to other marketing platforms, and needs to be approached carefully for it to be fully effective.

Whilst the most obvious form of internet marketing is the website itself, be it a catalogue, information or ecommerce site, this is in reality should be the focal point of your campaign, rather than the driver. In terms of gaining attention and engaging both current and new customers, and most importantly, building a relationship with those people, email marketing is the key that unlocks the real power of the internet for any business.

Email marketing has many benefits to both business and customer, it is inexpensive and easy to manage for the business, and both unobtrusive and convenient for the recipients. The basic premise of email marketing is to keep current customers updated on offers, news and so forth, and persuade new customers to look further into the business and make purchases, and to maintain an ongoing relationship with all current contacts, this keeps the brand alive in the customers minds. Email marketing has proven to be very effective at both conversion and retention for businesses of all kinds.

Obtaining email addresses for the purpose of email marketing is the most challenging aspect of the process, and there are numerous options here, some more effective than others. A simple newsletter signup on a business homepage can be effective, however offering free information such as an eBook brochure or similar in exchange for the email address has been shown to be even more effective by email marketing. The most effective way of obtaining email addresses for the purpose of email marketing however, has consistently been shown to be at the point of sale. For the best start in email marketing it is therefore best advice to offer at least two of these, a newsletter signup or free eBook brochure along with an email signup integrated into the sales funnel where possible, the checkout process of an ecommerce site is an ideal place for email acquisition.

Once email addresses have been obtained the core function of email marketing is to maintain communication with those current and potential customers. Because this kind of marketing is an opt-in system, recipients have already displayed receptiveness to the brand and message a business is offering. Because of this, promotional material can focus on informing rather than overt sales messages, and can see higher conversion ratios on offers than from other marketing platforms.

The advantages of email marketing are obvious for any business looking to grow their customer base, and for businesses looking for email marketing in Sydney or across Australia, the fully managed and economical services provided by BlueSoap are the perfect way to take full advantage of this supremely effective marketing platform.

The post Need to Grow Your Business? appeared first on Web Designers.

Get Started with an Affordable Website!

Posted on 18 Jan, 2016
Cheap Website Design no longer means poor quality. Small business web design that works!

The Internet has only been mainstream for a very short time! Even 20 years ago, few people had access at all, but in today’s ‘connected world’, all businesses, from startups to multinationals, need an online presence to be effective.

Some may shy away from this, but the truth is that it really is important, and aside from the lucky few with the technical skills, one of the biggest challenges for small businesses is how to start an online store or create an information website that is effective at a price that falls within their often limited budget. In the past cheap costs meant cheap looking sites, off-the-shelf, badly designed sites with limited functionality, that were difficult to maintain and often even had data limits that added huge unseen costs if you managed to build to a lot of visitors.

Fortunately, as with the ability to access the internet, having a website has moved on considerably. Today, those looking for small business website design in Sydney, or across Australia, have genuine quality websites available at affordable prices, with modern user friendly design and reliable web hosting. Indeed, rather than the problem of not having a choice of what an affordable website is, todays small business has the problem of what they want their cheap website design Sydney to accomplish for them.

Off-the-shelf designs with mundane themes used to be dull and uninspiring.  Today’s offerings are beautifully designed. But for a new business starting out, the first question is what do they want to achieve with their new website? What kind of website you need it dependent on what type of business you want to do online. With this, when looking for small business website design in Sydney, understanding what the goal of the website is of utmost importance.

Several choices beckon, depending on the business itself.  Your new website could be a purely online marketing tool.  Used to inform and connect with existing or potential customers.  This would include information about services or products, news and so on. Or it could be an ecommerce site, where the goods, and sometimes services, are sold directly from the website itself. These two disparate uses for a website require very different solutions, and so when looking for cheap website design Sydney this isa strategic decision that needs to be made from the outset. For most businesses, this choice is straightforward, and indeed it is possible to shift to an ecommerce system later if it makes sense.  However, if it is about promotion only at the beginning, the extra expense of an ecommerce site is perhaps something to be avoided.

Once the basics are sorted, the look of the site itself needs to be decided. For budget site, usually the style and layout is chosen from a range of template themes.  Today’s themes are attractive and well produced by a graphic designer and web developers.  Once the layout is decided, you can add your own content and usually create a really unique look for your new site.

Quality, cheap website design in Sydney is a reality! You will even have a user friendly Content Management System, once only available with expensive full service packages.  The CMS will allow you to easily add or edit the content of your website from a simple interface.

For anyone looking for small business website design, the very best quality is available at a surprisingly affordable price with BlueSoap Web Design. BlueSoap not only have superb website hosting and design deals, but an amazing range of sites with themes to suit any market or brand, and a range of packages from a small promotional site through to a full ecommerce site and everything in between. Get in touch today 1300 788 567.

The post Get Started with an Affordable Website! appeared first on Web Designers.

Custom Ecommerce sites. When a template just won't do!

Posted on 17 Nov, 2015
Custom Ecommerce sites. When a template just won't do!

Whilst there are many successful sites built upon standard site templates, many businesses and individuals require something a bit more bespoke. Building a customised ecommerce website design allows them to achieve the precise look and feel they are after. There are several advantages to a custom website, and also a few disadvantages as well, which we will go through.

The most obvious benefit from having a custom website design is that the resulting site will look different to what is already out there. Indeed, this is perhaps not only the most obvious but greatest benefit, being able to stand out from the crowd, getting your ecommerce website designer to create something unique that reflects your business, its market or your ideals has a real impact on how your visitors perceive your brand.

When discussing how to start an online store, one of the things always pointed out is that customers cannot actually pick up and hold your products to feel the quality and make that physical connection that leads to a purchase. It is the look and feel that they get from your site that replaces all of this and is therefore a vital component in creating a successful online store. Your ecommerce website design is not just an added expense. It has meaning in the sales process itself. This contrasts with standard templates, where, aside from a color or maybe font change, your site will look like many others ecommerce websites and your brand could suffer.

When talking to your ecommerce web developer about a custom online store, ensure that measures are taken to include options for your stock presentation that fit for your needs, rather than the generic display options that come with templates. This can be important for custom made or otherwise unique items. It is this flexibility that is really paramount to allow your new custom online store to fit your exact needs. Your ecommerce website developer will be able to ensure that the site fits your products perfectly, rather than trying to fit your products into an existing template. Usually resulting in some compromise.

A custom website design is also able to be tailored to fit into your stock system much better than a template online store site. If you use a specific backend system then having a custom site that can integrate fully can make a big difference to your efficiency moving forward.

Finally, your ecommerce website design always includes a level of support, and for a custom website design, this is far more likely to be a personal service.  Choosing a template website solution means that you are likely to be taking a support ticket number and waiting for support. If you are just learning about how to start an online store, the custom route can give you access to a wealth of expertise.  This will guide you along and avoid the many pitfalls others ecommerce website owners suffer through by taking the template route.

Of course, there are pros and cons to every solution. The primary downside to creating a custom ecommerce store is of course cost. There is no point beating around the bush. It costs substantially more to have your own custom online store site than it does to get a template ecommerce store. The question you always need to ask is, is the extra expense worth it for the benefits I receive? And in this case, whilst we are all different, for many businesses the answer really would be yes.

The other issue that could create a problem for some is lead time. It takes longer to create a custom ecommerce site.  As such when deciding on the route to take, whether custom or template, it should be made as early as possible to minimize the effect of such extra development time.

If you are still unsure on whether to build a custom ecommerce site or a template online store, you can read more about the topic of how to start an online store. Or feel free to email or call us on 1300 788 567.

We’re really passionate about creating successful online stores of all shapes and sizes, perfectly suiting all budgets.

The post Custom Ecommerce sites. When a template just won’t do! appeared first on Web Designers.