Category: Ecommerce SEO
The reason why the traditional or organic search engine optimisation (SEO) process is still incredibly effective is because of its long-term benefits.
Simply put – getting positioned as one of the top choices for the relevant keyword searches associated with your business is one of the best things that could happen to your business online and presents an equivalent of having your business operating at the most crowded street in the city centre.
As opposed to paid advertising (AdWords Pay per click - PPC) which does provide you almost instant traffic but zero long term benefits and reputation – enhancing effects, search engine optimisation is still the focus of most savvy website owners for a very good reason
The recent Google Updates have compelled many to wonder and question whether SEO is still worth the time, effort and money it requires.
The simplest and most concrete answer would be – yes and no. As with all Online Marketing campaigns, SEO is only effective if executed through a smart strategic approach based on careful research, experienced expertise and well – thought out plan that will work.
When it comes to the success of your SEO for ecommerce or SEO for business website campaign, the first thing that presents its foundation and that will determine its initial success or failure is the excellently performed keyword research.
Keyword choices are absolutely critical for enabling you to target the customers who are actually interested in what you have to sell and in turn, receive the right traffic.
If you are serious about taking your SEO to a professional level and truly getting the lasting results that are worth the time, effort and money you’ve invested into your campaigns, you will also need to make sure to get regular professional reports generated in order to carefully track your progress and make any required changes on time.
Oh – and did we mention the importance of understanding the keywords competition?
Falling victim to some of the unprofessional SEO companies who decide to funnel you towards easy, low competition keywords in order to show you fantastic results, only to leave you wondering why your website has such a high bounce rate. Seeing no sales despite a huge amount of traffic is one of the worst thing that could happen to you, as visitors arrive and depart straight away as they realise that you do not provide what they are looking for.
If you are determined to work with the highest quality Australian SEO Company that will provide you with amazing, premium SEO service packages at the most competitive rates on the web – contact BlueSoap today.
Your business will thank you.
With the rise of popularity of eCommerce websites, there’s a growing trend of pretty much anyone – regardless of the size of their business – starting an online store and investing thousands of dollars in its creation…
The important question is: is it worth your time, money and the effort?
Spending thousands of dollars on the creation of a powerful, complex eCommerce website and then leaving it be, believing that the traffic will automatically start rolling in is one of the worst mistakes you can make when it comes to growing your business and leading it to the ultimate success.
If you are determined to avoid the disappointment associated with spending thousands of dollars of investments in the creation of your eCommerce website only to see almost no increase in sales and conversions at all – you should carefully listen to our advice.
Even though innovative eCommerce websites are created with an emphasis on functionality, appeal, attractiveness and user – friendliness that makes the user want to stay on it – creating them is only the first segment of the job.
What’s even more important is effectively online marketing your website to the users in order to make it easier for them to find you amongst the sea of competitors who are only one click away.
The best and most efficient way to do is by ensuring that your digital marketing efforts are handled by the most experienced, qualified and professional online marketing experts who know what they are doing.
In order to achieve the highest quality exposure of your website in the most efficient, reliable and quick manner, the best professional digital marketing strategies to utilize are:
|ORGANIC ECOMMERCE SEO|
Professional on and off site search engine optimization that will ensure your website’s ranking in the search engine result pages is skyrocketed.
Setup and run an efficient marketing campaign that will ensure you reach your targeted audience which is searching for what you have to offer.
|SOCIAL MEDIA MARKETING|
Powerful social media marketing campaigns utilising the most popular social media platforms such ad FaceBook and Instagram in order to make it work for your business.
Proven to be the best converting marketing strategy to this day.
At BlueSoap, we specialise in providing powerful services utilising all of these marketing channels and we’d be happy to use the full extent of our expertise in order to get outstanding results for your business.
Contact us for a free, no obligation consultation today. We look forward to hearing from you.
A big part of running a website is capturing more visitors and potential buyers or clients. Your e-commerce marketing should be a big part of your website development process, and you need to ensure that you are using effective techniques. While it is tempting to use an online marketing company to boost your website traffic, costs for website or ecommerce marketing with a digital marketing company can sometime be a deterrent. Here are some techniques that you can easily put into practice for your website.
A big part of running a website is capturing more visitors and potential clients. Your e-commerce marketing should be a big part of your website development process, and you need to ensure that you are using effective techniques. While it is tempting to use an online marketing company to boost your website traffic, costs for website or ecommerce marketing with a digital marketing company can sometime be a deterrent. Here are some techniques that you can easily put into practice for your website.
|CREATE A MAILING LIST|
One of the first things an online marketing company would tell you is that you should create a mailing list for and get into email marketing in a big way! This is something that you are more than capable of achieving yourself. Creating a mailing list is a great e-commerce marketing tool, mainly because it keeps you in contact with existing and potential clients. Generate excitement and keep them updated with offers, and new services you have. This will increase the chances of them remembering your brand and purchasing something from your ecommerce website in the future. If you want to encourage people to join your mailing list, offer to give them something for free or offer money off if they sign up. Remember, the best time to capture their details is during checkout. Build a sign up into the checkout process of your online store. If you have a decent ecommerce software you can probably activate it in the CMS. If you have a custom ecommerce website, then you may need to talk to your website developer.
|INCREASE SOCIAL MEDIA FOOTPRINT|
Social media marketing is probably one of the best things you can do for your site and should be included in your ecommerce SEO strategy. Talk to an SEO company about how you can work together with them to make the most of this potentially enormous source of customers. If you are more active on social media, then potential clients will see that you are happy to communicate with them on a more personal level about your services and what you have on offer. Spread The Word! Talk about the services and products that you have on offer right now. Let people know about your success and most popular products in your online store. Try and encourage people to like or share your posts so, naturally growing website popularity even further. All it takes is a share from someone who has a big social media presence and your website could have a substantial increase in hits, traffic and sales!
If you decide to employ the services of a company that offers e-commerce SEO services, they will tell you that having online reviews is a great way of capturing more clients. Unfortunately, they can’t make these reviews appear, so it is something that you will have to undertake yourself. The good news is that it is pretty simple process and you should have good reviews within a short space of time. All you really need to do is encourage your current clients to leave reviews, either on Google+ or other sites such as local directories. Ask them to give you a star rating and leave some kind words! It’s surprising how many customers are more than happy to do this. In fact, if you have never really paid attention to your Google+ presence, then you may find that you have a lot reviews their already. Again, you can offer incentives to clients so then they feel more encouraged to leave positive reviews. Say that they will be entered into a prize draw of some description, or enter them into a giveaway. It will be worth it, considering how big an impact positive reviews can have on the size of your client base, and also your rankings in search engines.
So there you have it. Three easy ways to capture more clients via your website. Put these into action, and monitor your Google Analytics to see your website traffic grow consistently. If you have any queries, feel free to get in touch with the friendly Online Marketing team at BlueSoap on 1300 788 567.
Whilst there are many successful sites built upon standard site templates, many businesses and individuals require something a bit more bespoke. Building a customised ecommerce website design allows them to achieve the precise look and feel they are after. There are several advantages to a custom website, and also a few disadvantages as well, which we will go through.
The most obvious benefit from having a custom website design is that the resulting site will look different to what is already out there. Indeed, this is perhaps not only the most obvious but greatest benefit, being able to stand out from the crowd, getting your ecommerce website designer to create something unique that reflects your business, its market or your ideals has a real impact on how your visitors perceive your brand.
When discussing how to start an online store, one of the things always pointed out is that customers cannot actually pick up and hold your products to feel the quality and make that physical connection that leads to a purchase. It is the look and feel that they get from your site that replaces all of this and is therefore a vital component in creating a successful online store. Your ecommerce website design is not just an added expense. It has meaning in the sales process itself. This contrasts with standard templates, where, aside from a color or maybe font change, your site will look like many others ecommerce websites and your brand could suffer.
When talking to your ecommerce web developer about a custom online store, ensure that measures are taken to include options for your stock presentation that fit for your needs, rather than the generic display options that come with templates. This can be important for custom made or otherwise unique items. It is this flexibility that is really paramount to allow your new custom online store to fit your exact needs. Your ecommerce website developer will be able to ensure that the site fits your products perfectly, rather than trying to fit your products into an existing template. Usually resulting in some compromise.
A custom website design is also able to be tailored to fit into your stock system much better than a template online store site. If you use a specific backend system then having a custom site that can integrate fully can make a big difference to your efficiency moving forward.
Finally, your ecommerce website design always includes a level of support, and for a custom website design, this is far more likely to be a personal service. Choosing a template website solution means that you are likely to be taking a support ticket number and waiting for support. If you are just learning about how to start an online store, the custom route can give you access to a wealth of expertise. This will guide you along and avoid the many pitfalls others ecommerce website owners suffer through by taking the template route.
Of course, there are pros and cons to every solution. The primary downside to creating a custom ecommerce store is of course cost. There is no point beating around the bush. It costs substantially more to have your own custom online store site than it does to get a template ecommerce store. The question you always need to ask is, is the extra expense worth it for the benefits I receive? And in this case, whilst we are all different, for many businesses the answer really would be yes.
The other issue that could create a problem for some is lead time. It takes longer to create a custom ecommerce site. As such when deciding on the route to take, whether custom or template, it should be made as early as possible to minimize the effect of such extra development time.
If you are still unsure on whether to build a custom ecommerce site or a template online store, you can read more about the topic of how to start an online store. Or feel free to email or call us on 1300 788 567.
We’re really passionate about creating successful online stores of all shapes and sizes, perfectly suiting all budgets.
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