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Category: Ecommerce SEO

3 Ways to Capture More Customers

Posted on 30 Jun, 2015
Make e-commerce marketing a big part of your website development process

A big part of running a website is capturing more visitors and potential buyers or clients. Your e-commerce marketing should be a big part of your website development process, and you need to ensure that you are using effective techniques. While it is tempting to use an online marketing company to boost your website traffic, costs for website or ecommerce marketing with a digital marketing company can sometime be a deterrent. Here are some techniques that you can easily put into practice for your website.

A big part of running a website is capturing more visitors and potential clients. Your e-commerce marketing should be a big part of your website development process, and you need to ensure that you are using effective techniques. While it is tempting to use an online marketing company to boost your website traffic, costs for website or ecommerce marketing with a digital marketing company can sometime be a deterrent. Here are some techniques that you can easily put into practice for your website.

Web Designer Point 1  CREATE A MAILING LIST

One of the first things an online marketing company would tell you is that you should create a mailing list for and get into email marketing in a big way! This is something that you are more than capable of achieving yourself. Creating a mailing list is a great e-commerce marketing tool, mainly because it keeps you in contact with existing and potential clients. Generate excitement and keep them updated with offers, and new services you have. This will increase the chances of them remembering your brand and purchasing something from your ecommerce website in the future. If you want to encourage people to join your mailing list, offer to give them something for free or offer money off if they sign up. Remember, the best time to capture their details is during checkout. Build a sign up into the checkout process of your online store. If you have a decent ecommerce software you can probably activate it in the CMS. If you have a custom ecommerce website, then you may need to talk to your website developer.

Web Designer Point 1  INCREASE SOCIAL MEDIA FOOTPRINT

Social media marketing is probably one of the best things you can do for your site and should be included in your ecommerce SEO strategy. Talk to an SEO company about how you can work together with them to make the most of this potentially enormous source of customers. If you are more active on social media, then potential clients will see that you are happy to communicate with them on a more personal level about your services and what you have on offer. Spread The Word! Talk about the services and products that you have on offer right now. Let people know about your success and most popular products in your online store. Try and encourage people to like or share your posts so, naturally growing website popularity even further. All it takes is a share from someone who has a big social media presence and your website could have a substantial increase in hits, traffic and sales!

Web Designer Point 1  ENCOURAGE REVIEWS

If you decide to employ the services of a company that offers e-commerce SEO services, they will tell you that having online reviews is a great way of capturing more clients. Unfortunately, they can’t make these reviews appear, so it is something that you will have to undertake yourself. The good news is that it is pretty simple process and you should have good reviews within a short space of time. All you really need to do is encourage your current clients to leave reviews, either on Google+ or other sites such as local directories. Ask them to give you a star rating and leave some kind words! It’s surprising how many customers are more than happy to do this. In fact, if you have never really paid attention to your Google+ presence, then you may find that you have a lot reviews their already. Again, you can offer incentives to clients so then they feel more encouraged to leave positive reviews. Say that they will be entered into a prize draw of some description, or enter them into a giveaway. It will be worth it, considering how big an impact positive reviews can have on the size of your client base, and also your rankings in search engines.

So there you have it. Three easy ways to capture more clients via your website. Put these into action, and monitor your Google Analytics to see your website traffic grow consistently. If you have any queries, feel free to get in touch with the friendly Online Marketing team at BlueSoap on 1300 788 567.

The post 3 Ways to Capture More Customers appeared first on Web Designers.

Custom Ecommerce sites. When a template just won't do!

Posted on 18 Jan, 2015
Custom Ecommerce sites. When a template just won't do!

Whilst there are many successful sites built upon standard site templates, many businesses and individuals require something a bit more bespoke. Building a customised ecommerce website design allows them to achieve the precise look and feel they are after. There are several advantages to a custom website, and also a few disadvantages as well, which we will go through.

The most obvious benefit from having a custom website design is that the resulting site will look different to what is already out there. Indeed, this is perhaps not only the most obvious but greatest benefit, being able to stand out from the crowd, getting your ecommerce website designer to create something unique that reflects your business, its market or your ideals has a real impact on how your visitors perceive your brand.

When discussing how to start an online store, one of the things always pointed out is that customers cannot actually pick up and hold your products to feel the quality and make that physical connection that leads to a purchase. It is the look and feel that they get from your site that replaces all of this and is therefore a vital component in creating a successful online store. Your ecommerce website design is not just an added expense. It has meaning in the sales process itself. This contrasts with standard templates, where, aside from a color or maybe font change, your site will look like many others ecommerce websites and your brand could suffer.

When talking to your ecommerce web developer about a custom online store, ensure that measures are taken to include options for your stock presentation that fit for your needs, rather than the generic display options that come with templates. This can be important for custom made or otherwise unique items. It is this flexibility that is really paramount to allow your new custom online store to fit your exact needs. Your ecommerce website developer will be able to ensure that the site fits your products perfectly, rather than trying to fit your products into an existing template. Usually resulting in some compromise.

A custom website design is also able to be tailored to fit into your stock system much better than a template online store site. If you use a specific backend system then having a custom site that can integrate fully can make a big difference to your efficiency moving forward.

Finally, your ecommerce website design always includes a level of support, and for a custom website design, this is far more likely to be a personal service.  Choosing a template website solution means that you are likely to be taking a support ticket number and waiting for support. If you are just learning about how to start an online store, the custom route can give you access to a wealth of expertise.  This will guide you along and avoid the many pitfalls others ecommerce website owners suffer through by taking the template route.

Of course, there are pros and cons to every solution. The primary downside to creating a custom ecommerce store is of course cost. There is no point beating around the bush. It costs substantially more to have your own custom online store site than it does to get a template ecommerce store. The question you always need to ask is, is the extra expense worth it for the benefits I receive? And in this case, whilst we are all different, for many businesses the answer really would be yes.

The other issue that could create a problem for some is lead time. It takes longer to create a custom ecommerce site.  As such when deciding on the route to take, whether custom or template, it should be made as early as possible to minimize the effect of such extra development time.

If you are still unsure on whether to build a custom ecommerce site or a template online store, you can read more about the topic of how to start an online store. Or feel free to email or call us on 1300 788 567.

We’re really passionate about creating successful online stores of all shapes and sizes, perfectly suiting all budgets.

The post Custom Ecommerce sites. When a template just won’t do! appeared first on Web Designers.

Why you Need a Good Support Team.

Posted on 08 Aug, 2014
Why you Need a Good Support Team.

The path to online success is no longer straightforward, or as easy as it used to be. With millions of new websites launched each year ensuring yours is the one that gets noticed is becoming more difficult as each day passes. This is why having the very best support from your Web Design and Web Hosting Company is essential.

Excellent Customer Service Evaluation

BlueSoap is a Sydney web design company who specialise in custom website design and reliable hosting, along with effective online marketing and all forms of promotion for your website. For small business website design in Sydney we are fast becoming a favourite, offering tailored packages for any budget whilst offering support levels way beyond any of the other web design agencies in Sydney. Whether you are looking for a customised ecommerce website or a template site using Ecommerce Software, business website design, website hosting, domain names or online marketing, BlueSoap offer you the best service possible, with a dedicated support team to ensure your online endeavours are successful.

Because having your website fully functional at all times is imperative, with downtime costing you money, BlueSoap, the web design includes a full support structure for any website they host, design or promote. Having that back-up gives great peace of mind, and allows you to focus on expanding your website without worrying about day-to-day realities of maintaining it. Of course once you have employed the website design agency to host and create your site, you do need to find visitors to actually buy things off you. BlueSoap has this covered too, with a full marketing and promotional package available as well to ensure that your ecommerce website gets off to the best possible start.

Search engine optimisation, or SEO, is a BlueSoap specialty, and our passionate marketing team are able to guide you through the process of tailoring your website to ensure it appears at the top of search engine results.  No matter if you have a highly customised ecommerce website or a template site using Ecommerce Software, attracting more targeted visitors will no doubt result in a greater level of sales.

So, if you are new to your custom website design, or have been operating your site for many years, the BlueSoap support team are here for all your needs.  Let us ensure that your site runs smoothly and efficiently and attracts as many people as possible.

Whilst many people will view the cost as a primary factor when looking for a Sydney website design and website hosting, this can be a false economy, as a website is only of use when it is actually working. There are a myriad of things that can go wrong on a website, and for the majority of those having adequate support, who can assist you with any issue and walk you through resolving any problem quickly and efficiently is a vital component of having an Ecommerce site that is successful.

BlueSoap website design Sydney offer the complete package. Affordable services including design and hosting, a full promotion package, and the best support team in the industry. No matter what your issue, the BlueSoap support team will be there to assist you every step of the way.

The post Why you Need a Good Support Team. appeared first on Web Designers.

Great Website Design. But Where are my Visitors?

Posted on 25 Jun, 2014
Make e-commerce marketing a big part of your website development process

So, you have an awesome new website design. Everything is working beautifully and the content looking exactly how you wanted. The only thing lacking now…. are the visitors. And that’s a big problem!

The cold hard fact is that just adding your new website address to your letterhead and email signatures and expecting it to appear in search engine rankings just isn’t going to generate the kind of traffic you need. You need to think about online marketing and there are numerous methods to achieve great result in online search engine rankings. Everybody knows that the closer you are to the top of search engines like Google, Bing and Yahoo the more visitors you will receive to your snazzy new web site.

Improve Rankings with SEO

Top of the list for your online marketing strategy is to engage an effective Search Engine Optimisation Company – or SEO Company for short. Choosing the right, targeted keywords and keyword phrases that Google’s search algorithms recognise is how to start getting your ranking to improve. Developing quality links to and from other websites in a similar industry is another way to help move up in the rankings. Content is very important on your pages, and this content must be unique and structured correctly on the site pages. SEO is a process that takes time and knowledge, but the payoff is great when people start arriving at your site based upon search results!

Social media sites such as FaceBook and Twitter have become more important as the bigger search engine algorithms can see your entire online footprint. They can see just how popular your website and brand is online and now include this popularity factor into how your site is placed in the rankings. You will need to tie in regular blogging and article marketing to ensure that you are strongly represented for your chosen keywords.  Also you will need to ensure that your website has a good reputation in the eyes of search engines.  Having great, fresh, relevant content about your products or services will certainly help in improving ranking and bringing new traffic, visitors and buyers to your website or online store.

So, if you’ve invested a lot of time and money building your website, now it is time to invest a little more with the help of a professional SEO company who knows exactly what is required to bring traffic to your website with effective search engine optimization and other online marketing strategies. Once you start bringing visitors to your website, you will soon realise a strong return on your investment.

Call us today on 1300 788 567 and let’s discuss how we can increase traffic to your site and convert your site visitors into new enquiries and or buyers!

The post Great Website Design. But Where are my Visitors? appeared first on Web Designers.

Can Low Quality Links Hurt My Website SEO?

Posted on 22 May, 2014
Can Low Quality Links Hurt My Website SEO?

Are you wondering why your business site or online store just will not rank as well as you think it should? You already have a strong search engine optimisation strategy and perform regular onsite edits. You even have a strong and active social media marketing presence. You appear to be doing everything that you should be to keep the search engines happy. However, you just cannot edge up onto page one for those all-important keywords. The most likely cause of this is that your web site is being penalised for your link score.

SEO and Link Building

For a long time, search engines have been able to see the links that point to your website. All of them!  And until recently, it wasn’t that big of a deal. As Google and other search engines continue to adjust their algorithms, they are becoming smarter and able to see the ‘quality’ of these links. In many instances, website ranking results are being penalised by search engines, either manually or automatically due to a high percentage of bad quality (toxic) links.

Where these bad links come from is probably a mystery to you. In some cases, they can even count into the thousands! It is important to be proactive with removing these low quality links to ensure the ratio of good quality links is higher from the larger, popular sites. If you have ever tried to increase the popularity of your site by purchasing links from other websites in the past, then your site is in the firing line to be penalised.

Many indicators determine whether a link is bad or not, such as over-use of anchor text especially for the very competitive keyword terms, or links that appear on shared IP addresses, or website links that originate on banned sites and so on. As your SEO Company, we actively carry out poor quality link detoxing as an integral part of your SEO strategy. We scan the links pointing to your site, and individually remove the suspicious links or links from obscure websites that we believe are not helping your cause.

This improves your link score, and will only help your site achieve better ranking.  Toxic link removal is a tedious task, but it does pay dividends. You will see SEO ranking improvements over time as your link score becomes healthier. With higher rankings, comes increase in online traffic to your website.

So many factors are considered by search engines indexing algorithms and these all go together to result in the position of your site in their ranking results. The links that point to your website are just one of the pieces of the puzzle that the search engine optimisation strategy for your website will take care of. The search engine optimisation team at BlueSoap are passionate about achieving the best results for your website and are constantly updating our strategies to ensure your site ranking and traffic improves over time and maintain rankings. Your success is our success!

The post Can Low Quality Links Hurt My Website SEO? appeared first on Web Designers.

Effectively Outsource your Website Promotion Strategy

Posted on 04 Apr, 2014
Effectively Outsource your Website Promotion Strategy

A beautifully designed website or will not be of any benefit if it does not attract visitors. With millions of websites vying for a higher market share, there is a scramble for business websites and ecommerce websites to effectively promote themselves on the web. Unless your website attracts more users, you’re unlikely to see any major increase in sales and profits. All your efforts and hard work to build an amazing new website will be lost if your website fails to attract any visitors.

If you are not familiar with the most effective ways to promote your website online, you will need to look at the option of securing the services of a trustworthy and professional online marketing company. Here at BlueSoap, we are 100% committed to offering top-quality website promotion services to our clients. Enjoy an extensive range of website promotion services that are designed to enhance the online presence of your business. We use the latest tools and techniques to increase the quantity and quality of customer traffic to your website. Our top-quality website promotion services will go a long way when it comes to driving more people to your website and increasing the conversion rate.

There are many ways to promote a website and we understand the importance of using the latest tools and techniques to increase the number of people visiting your site.  Social Media Marketing is one of the most effective ways to promote your site. We use social networking sites such as Facebook and Twitter to attract more traffic to your website. Our effective social media marketing campaigns encompass social networking and online videos.

We also recognise that blog creation and maintenance is one of the most effective website promotion tools. It’s a great way to share new information with the users and keep them updated. With our web copywriting services, we ensure that all content posted on your blogs is informative and updated.

No two businesses are the same. We work with a complete understanding of the specific requirements of your business. With our in-depth industry knowledge and extensive experience, we ensure that all your website promotion requirements are met effectively. We use a variety of tools and techniques to bring more customers to your site and make it easier for you to build long-lasting relationships with them. Let’s discuss how we can effectively promote your business online.

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