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Get Started with an Affordable Website!

Posted on 18 Jan, 2016
Cheap Website Design no longer means poor quality. Small business web design that works!

The Internet has only been mainstream for a very short time! Even 20 years ago, few people had access at all, but in today’s ‘connected world’, all businesses, from startups to multinationals, need an online presence to be effective.

Some may shy away from this, but the truth is that it really is important, and aside from the lucky few with the technical skills, one of the biggest challenges for small businesses is how to start an online store or create an information website that is effective at a price that falls within their often limited budget. In the past cheap costs meant cheap looking sites, off-the-shelf, badly designed sites with limited functionality, that were difficult to maintain and often even had data limits that added huge unseen costs if you managed to build to a lot of visitors.

Fortunately, as with the ability to access the internet, having a website has moved on considerably. Today, those looking for small business website design in Sydney, or across Australia, have genuine quality websites available at affordable prices, with modern user friendly design and reliable web hosting. Indeed, rather than the problem of not having a choice of what an affordable website is, todays small business has the problem of what they want their cheap website design Sydney to accomplish for them.

Off-the-shelf designs with mundane themes used to be dull and uninspiring.  Today’s offerings are beautifully designed. But for a new business starting out, the first question is what do they want to achieve with their new website? What kind of website you need it dependent on what type of business you want to do online. With this, when looking for small business website design in Sydney, understanding what the goal of the website is of utmost importance.

Several choices beckon, depending on the business itself.  Your new website could be a purely online marketing tool.  Used to inform and connect with existing or potential customers.  This would include information about services or products, news and so on. Or it could be an ecommerce site, where the goods, and sometimes services, are sold directly from the website itself. These two disparate uses for a website require very different solutions, and so when looking for cheap website design Sydney this isa strategic decision that needs to be made from the outset. For most businesses, this choice is straightforward, and indeed it is possible to shift to an ecommerce system later if it makes sense.  However, if it is about promotion only at the beginning, the extra expense of an ecommerce site is perhaps something to be avoided.

Once the basics are sorted, the look of the site itself needs to be decided. For budget site, usually the style and layout is chosen from a range of template themes.  Today’s themes are attractive and well produced by a graphic designer and web developers.  Once the layout is decided, you can add your own content and usually create a really unique look for your new site.

Quality, cheap website design in Sydney is a reality! You will even have a user friendly Content Management System, once only available with expensive full service packages.  The CMS will allow you to easily add or edit the content of your website from a simple interface.

For anyone looking for small business website design, the very best quality is available at a surprisingly affordable price with BlueSoap Web Design. BlueSoap not only have superb website hosting and design deals, but an amazing range of sites with themes to suit any market or brand, and a range of packages from a small promotional site through to a full ecommerce site and everything in between. Get in touch today 1300 788 567.

The post Get Started with an Affordable Website! appeared first on Web Designers.

Should I get a Customised Website Designed by Pro's?

Posted on 05 Aug, 2015
Should I get a Customised Website Designed by Pro's?

When it comes to having an Internet presence, whether it is a promotional site for your business or an ecommerce site for making sales, the decision to have a website is the first of many. You are then faced with choices for domain names, your hosting company and website design agency.

Looking for a web designer in Sydney you then need to start thinking about what you want your website to be, you will probably be looking for a responsive website designer, who can help your small business find its online presence. Once you are settled on a website design company in Sydney the next step is to decide what kind of site you want. Most companies offer the choice of the standard off-the-shelf website designed based upon templates or fully custom website design made to your exact standards and requirements. There are pros and cons with each, and which one is suitable for you will vary according to needs and budget.

A template-based website has the advantage of cost usually, but comes with the issue of looking very similar to a lot of other websites, which can affect people’s views of your business. It is also a case of fitting your business itself into the pre-prepared package, which might not always be advisable.

The customised website however offers you a unique design tailor-made just for your company, and will be fitted around your business and its requirements rather than the other way around. Customised website design can also include stock management and other backend systems that can tie into your existing procedural software to make the day-to-day paperwork of running such a company a little easier. Additionally, a custom-built website can be tailored not just to your needs now but allow for the needs of your business in the future, taking into consideration what you are likely to require after expansion. This can mean easy transition as your company grows. If you have your site based on a template there is always a possibility that expansion could mean an entirely new website, which could nullify the savings you initially made.

This does come at a cost, both in monetary terms, as in general they cost more to develop, but also in time, as a fully custom website design will take significantly longer to build than an off-the-shelf template.

Template built websites are an ideal medium for testing the water with a business idea, or starting up on minimal funding. Under these circumstances they do represent an ideal product, however although these kinds of websites present an easy method to enter the world of ecommerce, it is also important to point out that if you have the means, or if you have an idea for your business going in the future, the custom website design can be more economical in the long term.  Custom website design could save you the cost of redesigns as you out-grow your old website.

For your small business website design in Sydney BlueSoap can offer great advice as to which method would suit your needs best, whilst offering hosting, comprehensive support and website developers who understand what starting out is like.

The post Should I get a Customised Website Designed by Pro’s? appeared first on Web Designers.

Why you Need a Good Support Team

Posted on 19 Mar, 2015
Why you Need a Good Support Team

The path to online success is no longer straightforward, or as easy as it used to be. With millions of new websites launched each year ensuring yours is the one that gets noticed is becoming more difficult as each day passes. This is why having the very best support from your Web Design and Web Hosting Company is essential.

Excellent Customer Service Evaluation

BlueSoap is a Sydney web design company who specialise in custom website design and reliable hosting, along with effective online marketing and all forms of promotion for your website. For small business website design in Sydney we are fast becoming a favourite, offering tailored packages for any budget whilst offering support levels way beyond any of the other web design agencies in Sydney. Whether you are looking for a customised ecommerce website or a template site using Ecommerce Software, business website design, website hosting, domain names or online marketing, BlueSoap offer you the best service possible, with a dedicated support team to ensure your online endeavours are successful.

Because having your website fully functional at all times is imperative, with downtime costing you money, BlueSoap, the web design includes a full support structure for any website they host, design or promote. Having that back-up gives great peace of mind, and allows you to focus on expanding your website without worrying about day-to-day realities of maintaining it. Of course once you have employed the website design agency to host and create your site, you do need to find visitors to actually buy things off you. BlueSoap has this covered too, with a full marketing and promotional package available as well to ensure that your ecommerce website gets off to the best possible start.

Search engine optimisation, or SEO, is a BlueSoap specialty, and our passionate marketing team are able to guide you through the process of tailoring your website to ensure it appears at the top of search engine results.  No matter if you have a highly customised ecommerce website or a template site using Ecommerce Software, attracting more targeted visitors will no doubt result in a greater level of sales.

So, if you are new to your custom website design, or have been operating your site for many years, the BlueSoap support team are here for all your needs.  Let us ensure that your site runs smoothly and efficiently and attracts as many people as possible.

Whilst many people will view the cost as a primary factor when looking for a Sydney website design and website hosting, this can be a false economy, as a website is only of use when it is actually working. There are a myriad of things that can go wrong on a website, and for the majority of those having adequate support, who can assist you with any issue and walk you through resolving any problem quickly and efficiently is a vital component of having an Ecommerce site that is successful.

BlueSoap website design Sydney offer the complete package. Affordable services including design and hosting, a full promotion package, and the best support team in the industry. No matter what your issue, the BlueSoap support team will be there to assist you every step of the way.

The post Why you Need a Good Support Team. appeared first on Web Designers.

Great Website Design. But Where are my Visitors?

Posted on 08 Dec, 2014
Make e-commerce marketing a big part of your website development process

So, you have an awesome new website design. Everything is working beautifully and the content looking exactly how you wanted. The only thing lacking now…. are the visitors. And that’s a big problem!

The cold hard fact is that just adding your new website address to your letterhead and email signatures and expecting it to appear in search engine rankings just isn’t going to generate the kind of traffic you need. You need to think about online marketing and there are numerous methods to achieve great result in online search engine rankings. Everybody knows that the closer you are to the top of search engines like Google, Bing and Yahoo the more visitors you will receive to your snazzy new web site.

Improve Rankings with SEO

Top of the list for your online marketing strategy is to engage an effective Search Engine Optimisation Company – or SEO Company for short. Choosing the right, targeted keywords and keyword phrases that Google’s search algorithms recognise is how to start getting your ranking to improve. Developing quality links to and from other websites in a similar industry is another way to help move up in the rankings. Content is very important on your pages, and this content must be unique and structured correctly on the site pages. SEO is a process that takes time and knowledge, but the payoff is great when people start arriving at your site based upon search results!

Social media sites such as FaceBook and Twitter have become more important as the bigger search engine algorithms can see your entire online footprint. They can see just how popular your website and brand is online and now include this popularity factor into how your site is placed in the rankings. You will need to tie in regular blogging and article marketing to ensure that you are strongly represented for your chosen keywords.  Also you will need to ensure that your website has a good reputation in the eyes of search engines.  Having great, fresh, relevant content about your products or services will certainly help in improving ranking and bringing new traffic, visitors and buyers to your website or online store.

So, if you’ve invested a lot of time and money building your website, now it is time to invest a little more with the help of a professional SEO company who knows exactly what is required to bring traffic to your website with effective search engine optimization and other online marketing strategies. Once you start bringing visitors to your website, you will soon realise a strong return on your investment.

Call us today on 1300 788 567 and let’s discuss how we can increase traffic to your site and convert your site visitors into new enquiries and or buyers!

The post Great Website Design. But Where are my Visitors? appeared first on Web Designers.