Category: Digital Marketing

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Comparing Google Ads with Facebook/Instagram Ads

Posted on 18 May, 2019
Comparing Google Ads with Facebook/Instagram Ads
. Paid Search comes in the form of Google Ads (Sponsored Ads) these ads are displayed on the search results page of Google and other search engines. You don’t pay for the ad to appear, you just pay for every lead (click on your ad), at the rate that depends on the competitiveness of your keywords. This will be explained to you by your PPC company.

5 Easy Ways to Improve Your Website Performance

Posted on 07 Apr, 2019
5 Easy Ways to Improve Your Website Performance
When designing your website, it is best to build it in such a way that users and visitors can easily navigate the environment without much stress. Also, your website shouldn’t take visitors through long steps and processes to get answers to their queries.

Top 10 Tips To Grow Your Email Marketing List

Posted on 05 Mar, 2019
Top 10 Tips To Grow Your Email Marketing List
You are probably curious to know what is “smart” in an email marketing strategy. It is simple! Smart marketers understand that email list naturally decline by about 22% annually. So, smart email marketing professionals devise more ways to entice blog users and visitors to join their email list so as to make-up for the lost subscribers.

6 Reasons Why Blogging is So Important

Posted on 05 Feb, 2019
6 Reasons Why Blogging is So Important
What can you do to your site in order to stay search engine friendly while improving on rankings? If you are asking this, then there is one simple answer; regularly adding informative and relevant blogs to your website that make your website a reference point for search engines, and your visitors, will ultimately help with improving on your SEO rankings.

Why Is Social Media Marketing So Effective?

Posted on 10 Oct, 2018
Why Is Social Media Marketing So Effective?
As the way we communicate evolves, organisations and businesses have also re-strategized and modified their approach in reaching out to their customers and prospects. Thanks to the innovation of target ads, social media has become the most sought-after market for business activities, procuring new customers and disseminating information to an existing customer base.

Who Needs Website SSL Security? You!

Posted on 08 Mar, 2018
Who Needs Website SSL Security? You!
Whether you’re thinking of start an online store, to visiting a Web Design Company like BlueSoap for a new website, or in fact anything to do with using the internet; the FACT is that EVERY website nowadays needs an SSL security certificate.

Are Organic SEO Plans Worth it?

Posted on 14 Apr, 2017
Are Organic SEO Plans Worth it?
The reason why the traditional or organic search engine optimisation (SEO) process is still incredibly effective is because of its long-term benefits. The recent Google Updates have compelled many to wonder and question whether SEO is still worth the time, effort and money it requires.