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Category: Digital Marketing

3 Ways to Capture More Customers

Posted on 30 Jun, 2015
Make e-commerce marketing a big part of your website development process

A big part of running a website is capturing more visitors and potential buyers or clients. Your e-commerce marketing should be a big part of your website development process, and you need to ensure that you are using effective techniques. While it is tempting to use an online marketing company to boost your website traffic, costs for website or ecommerce marketing with a digital marketing company can sometime be a deterrent. Here are some techniques that you can easily put into practice for your website.

A big part of running a website is capturing more visitors and potential clients. Your e-commerce marketing should be a big part of your website development process, and you need to ensure that you are using effective techniques. While it is tempting to use an online marketing company to boost your website traffic, costs for website or ecommerce marketing with a digital marketing company can sometime be a deterrent. Here are some techniques that you can easily put into practice for your website.

Web Designer Point 1  CREATE A MAILING LIST

One of the first things an online marketing company would tell you is that you should create a mailing list for and get into email marketing in a big way! This is something that you are more than capable of achieving yourself. Creating a mailing list is a great e-commerce marketing tool, mainly because it keeps you in contact with existing and potential clients. Generate excitement and keep them updated with offers, and new services you have. This will increase the chances of them remembering your brand and purchasing something from your ecommerce website in the future. If you want to encourage people to join your mailing list, offer to give them something for free or offer money off if they sign up. Remember, the best time to capture their details is during checkout. Build a sign up into the checkout process of your online store. If you have a decent ecommerce software you can probably activate it in the CMS. If you have a custom ecommerce website, then you may need to talk to your website developer.

Web Designer Point 1  INCREASE SOCIAL MEDIA FOOTPRINT

Social media marketing is probably one of the best things you can do for your site and should be included in your ecommerce SEO strategy. Talk to an SEO company about how you can work together with them to make the most of this potentially enormous source of customers. If you are more active on social media, then potential clients will see that you are happy to communicate with them on a more personal level about your services and what you have on offer. Spread The Word! Talk about the services and products that you have on offer right now. Let people know about your success and most popular products in your online store. Try and encourage people to like or share your posts so, naturally growing website popularity even further. All it takes is a share from someone who has a big social media presence and your website could have a substantial increase in hits, traffic and sales!

Web Designer Point 1  ENCOURAGE REVIEWS

If you decide to employ the services of a company that offers e-commerce SEO services, they will tell you that having online reviews is a great way of capturing more clients. Unfortunately, they can’t make these reviews appear, so it is something that you will have to undertake yourself. The good news is that it is pretty simple process and you should have good reviews within a short space of time. All you really need to do is encourage your current clients to leave reviews, either on Google+ or other sites such as local directories. Ask them to give you a star rating and leave some kind words! It’s surprising how many customers are more than happy to do this. In fact, if you have never really paid attention to your Google+ presence, then you may find that you have a lot reviews their already. Again, you can offer incentives to clients so then they feel more encouraged to leave positive reviews. Say that they will be entered into a prize draw of some description, or enter them into a giveaway. It will be worth it, considering how big an impact positive reviews can have on the size of your client base, and also your rankings in search engines.

So there you have it. Three easy ways to capture more clients via your website. Put these into action, and monitor your Google Analytics to see your website traffic grow consistently. If you have any queries, feel free to get in touch with the friendly Online Marketing team at BlueSoap on 1300 788 567.

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Your Site Is Boring!

Posted on 07 Jun, 2015
Tired woman barely keeps her eyes open in front of computer

Simply having written content on your website is not good enough. There is a lot more to it than that. If you really want your website to be popular, then you need to make sure that your content is professional and engaging for readers to look at.

There are many web site designers that use an online marketing agency in order to get this done. If you are working on a tight budget, then employing an online marketing agency may not be entirely unnecessary. There are a whole range of ways in which you can make your site’s content miles better.

Use a Conversational Tone
Imagine you are sitting in the living room of one of your website visitors. Imagine explaining to them what your ecommerce website is about and what it has to offer. This is exactly how your online store content should read on the live pages. It should always read like you are having a conversation with the reader. An online marketing agency or a web design company would be able to handle this aspect for you, but no one will know better than you how to communicate the central goal of your website. That is why it’s best that you are one who writes the content.

Include Awesome Images
Web site designers are now making the inclusion of images in their design process a highly prominent part of their business and with good reason. While cool images are great to look at, they are also a great way of improving the SEO rankings of your website. Search engines like Google are more likely to give you a higher ranking if you use good images and these are optimized for your keywords. So even if you are using a small business website design company, they will recommend that you start including quality images on all the pages of your site immediately.

Use Proven SEO Techniques
If you are living in an area such as Sydney for example, using an SEO company in Sydney would be advisable. Even if you feel quite confident about how to handle SEO, there are almost certainly other more advanced techniques that you are not currently using. These techniques could be the only thing stopping your site from becoming one of the top ranked sites in search engine results for important, target keyword phrases. Ironically, the best way to find an ecommerce SEO company in your location is to search online for them. Sticking with the Sydney example, you should search ‘SEO company in Sydney’ for the best results. Otherwise, some of the more basic SEO techniques could be handled by the website owner. After all, only you will know which SEO keywords and phrases are the most relevant to you, your website and your business.

Create a Sense of Trust
Even a small business website design company will tell you that trust is the most important thing when it comes to online business. If you want to turn website visitors into potential leads without having to use an online marketing company or custom website design company, then it is your job to make your visitors trust you. Simply using a conversational tone is not good enough – you have to be informative as well. You have to give them as much information as you can so then they think of you as an authority figure, without lecturing them.

Create excitement for visitors to your online store website. Your job is not to make them want your products. It is to make them NEED your products!

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Need to Grow Your Business?

Posted on 24 Apr, 2015
Need to Grow Your Business?

Using your online presence to grow your business was just a hope even a decade ago, now it is a central core to most business plans, and rightly so. However, whilst most businesses understand this, having the knowledge and expertise to fully exploit the opportunities online is not so common. Online marketing is a slightly different proposition to other marketing platforms, and needs to be approached carefully for it to be fully effective.

Whilst the most obvious form of internet marketing is the website itself, be it a catalogue, information or ecommerce site, this is in reality should be the focal point of your campaign, rather than the driver. In terms of gaining attention and engaging both current and new customers, and most importantly, building a relationship with those people, email marketing is the key that unlocks the real power of the internet for any business.

Email marketing has many benefits to both business and customer, it is inexpensive and easy to manage for the business, and both unobtrusive and convenient for the recipients. The basic premise of email marketing is to keep current customers updated on offers, news and so forth, and persuade new customers to look further into the business and make purchases, and to maintain an ongoing relationship with all current contacts, this keeps the brand alive in the customers minds. Email marketing has proven to be very effective at both conversion and retention for businesses of all kinds.

Obtaining email addresses for the purpose of email marketing is the most challenging aspect of the process, and there are numerous options here, some more effective than others. A simple newsletter signup on a business homepage can be effective, however offering free information such as an eBook brochure or similar in exchange for the email address has been shown to be even more effective by email marketing. The most effective way of obtaining email addresses for the purpose of email marketing however, has consistently been shown to be at the point of sale. For the best start in email marketing it is therefore best advice to offer at least two of these, a newsletter signup or free eBook brochure along with an email signup integrated into the sales funnel where possible, the checkout process of an ecommerce site is an ideal place for email acquisition.

Once email addresses have been obtained the core function of email marketing is to maintain communication with those current and potential customers. Because this kind of marketing is an opt-in system, recipients have already displayed receptiveness to the brand and message a business is offering. Because of this, promotional material can focus on informing rather than overt sales messages, and can see higher conversion ratios on offers than from other marketing platforms.

The advantages of email marketing are obvious for any business looking to grow their customer base, and for businesses looking for email marketing in Sydney or across Australia, the fully managed and economical services provided by BlueSoap are the perfect way to take full advantage of this supremely effective marketing platform.

The post Need to Grow Your Business? appeared first on Web Designers.

Can Low Quality Links Hurt My Website SEO?

Posted on 22 May, 2014
Can Low Quality Links Hurt My Website SEO?

Are you wondering why your business site or online store just will not rank as well as you think it should? You already have a strong search engine optimisation strategy and perform regular onsite edits. You even have a strong and active social media marketing presence. You appear to be doing everything that you should be to keep the search engines happy. However, you just cannot edge up onto page one for those all-important keywords. The most likely cause of this is that your web site is being penalised for your link score.

SEO and Link Building

For a long time, search engines have been able to see the links that point to your website. All of them!  And until recently, it wasn’t that big of a deal. As Google and other search engines continue to adjust their algorithms, they are becoming smarter and able to see the ‘quality’ of these links. In many instances, website ranking results are being penalised by search engines, either manually or automatically due to a high percentage of bad quality (toxic) links.

Where these bad links come from is probably a mystery to you. In some cases, they can even count into the thousands! It is important to be proactive with removing these low quality links to ensure the ratio of good quality links is higher from the larger, popular sites. If you have ever tried to increase the popularity of your site by purchasing links from other websites in the past, then your site is in the firing line to be penalised.

Many indicators determine whether a link is bad or not, such as over-use of anchor text especially for the very competitive keyword terms, or links that appear on shared IP addresses, or website links that originate on banned sites and so on. As your SEO Company, we actively carry out poor quality link detoxing as an integral part of your SEO strategy. We scan the links pointing to your site, and individually remove the suspicious links or links from obscure websites that we believe are not helping your cause.

This improves your link score, and will only help your site achieve better ranking.  Toxic link removal is a tedious task, but it does pay dividends. You will see SEO ranking improvements over time as your link score becomes healthier. With higher rankings, comes increase in online traffic to your website.

So many factors are considered by search engines indexing algorithms and these all go together to result in the position of your site in their ranking results. The links that point to your website are just one of the pieces of the puzzle that the search engine optimisation strategy for your website will take care of. The search engine optimisation team at BlueSoap are passionate about achieving the best results for your website and are constantly updating our strategies to ensure your site ranking and traffic improves over time and maintain rankings. Your success is our success!

The post Can Low Quality Links Hurt My Website SEO? appeared first on Web Designers.

Effectively Outsource your Website Promotion Strategy

Posted on 04 Apr, 2014
Effectively Outsource your Website Promotion Strategy

A beautifully designed website or will not be of any benefit if it does not attract visitors. With millions of websites vying for a higher market share, there is a scramble for business websites and ecommerce websites to effectively promote themselves on the web. Unless your website attracts more users, you’re unlikely to see any major increase in sales and profits. All your efforts and hard work to build an amazing new website will be lost if your website fails to attract any visitors.

If you are not familiar with the most effective ways to promote your website online, you will need to look at the option of securing the services of a trustworthy and professional online marketing company. Here at BlueSoap, we are 100% committed to offering top-quality website promotion services to our clients. Enjoy an extensive range of website promotion services that are designed to enhance the online presence of your business. We use the latest tools and techniques to increase the quantity and quality of customer traffic to your website. Our top-quality website promotion services will go a long way when it comes to driving more people to your website and increasing the conversion rate.

There are many ways to promote a website and we understand the importance of using the latest tools and techniques to increase the number of people visiting your site.  Social Media Marketing is one of the most effective ways to promote your site. We use social networking sites such as Facebook and Twitter to attract more traffic to your website. Our effective social media marketing campaigns encompass social networking and online videos.

We also recognise that blog creation and maintenance is one of the most effective website promotion tools. It’s a great way to share new information with the users and keep them updated. With our web copywriting services, we ensure that all content posted on your blogs is informative and updated.

No two businesses are the same. We work with a complete understanding of the specific requirements of your business. With our in-depth industry knowledge and extensive experience, we ensure that all your website promotion requirements are met effectively. We use a variety of tools and techniques to bring more customers to your site and make it easier for you to build long-lasting relationships with them. Let’s discuss how we can effectively promote your business online.

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