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Category: AdWords Pay Per Click PPC

How to Increase Sales with Email Marketing

Posted on 03 Jun, 2017
How to Increase Sales with Email Marketing

To this day, with all the technological advances and the full availability of social media, ppc, cpa, and other forms of online marketing – the statistics show that eMail marketing still has the title of the highest ROI marketing platform.

If you are a savvy, ambitious business person, you are certainly wondering about the most efficient ways and strategies you can utilise in order to boost your eMail marketing Campaign’s success…

And you’re right to do so.

Whether you are looking for a quick and efficient way to increase your product sales on your ecommerce website, take your webinar registration on a whole new level, reach your target audience or skyrocket your conversions – email marketing is the perfect solution uniquely tailored to your specific needs.

The statistics have proven time and time again that every single time you start a mail campaign and do an email blast your website’s traffic is going to receive a powerful spike…

Now whether that spike results in a ton of conversions or not is pretty much irrelevant, as a powerful spike in traffic is all you need for an initial result…

Why?

Because it not only signals Google that your website is interesting and sought after (and thus increasing your position in SERPs), it also keeps your mailing list of contacts acquainted with your brand, your products and with what you have to offer.

This is extremely important because this builds a unique sense of attachment and provides you with a powerful exposure to the list you are selling too – a healthy list consisting of people of are interested in exactly what you have to offer them.

Over time, your list is going to grow and become more and more healthy, consisting of a loyal audience who finds value in your business and who simply can’t wait to get a new, amazing offer from you.

Skyrocket your conversions and capture more leads! Through effective email marketing campaigns, we have complied several powerful lead capturing strategies that will bring in new enquiries and sales, and take your business’ success to a whole new level.

AdWords vs Organic SEO

Posted on 16 May, 2017
AdWords vs Organic SEO

Organic search engine optimisation (SEO) and AdWords (PPC) campaigns can provide you with a powerful way to turn your business around. They can both dramatically increase your visits, conversions and sales while soaring your traffic based on the keyword phrases that you choose.

However – when you look more closely, in terms of Internet Marketing these two are a completely opposing marketing approaches that hold entirely different views.

Organic SEO is one of the most traditional and popular methods of digital marketing that places its emphasis on enabling you to get targeted traffic from people who are searching for what you have to offer by placing your content to relevant search engines.

SEO is absolutely necessary if you are serious about ranking higher in the natural, organic search result pages. Properly implemented SEO plans will do wonders at increasing your traffic through the properly optimised on-site and off-site elements, including keywords, content, link and other aspects.

AdWords on the other hand requires much less time to setup than SEO and has the opportunity to provide you with the targeted traffic almost instantly. Of course, it comes at a price. Considering that there’s no charge per click with the organic search results, the AdWords requires constant capital investment to keep your traffic flowing while the SEO requires constant time investment to keep your ranking high up.

On the other hand, AdWords can be switched off almost instantly – if you don’t need it anymore, you can simply stop the traffic flow in the matter of seconds, and focus on the other keywords. As opposed to an Organic SEO plan, that would require weeks (or even months) to do the same.

Also, AdWords pretty much guarantees your business will get displayed at the top of the Search Results if you are prepared to pay enough per click compared to your competitors. With SEO – you get no guarantees at all.

Oh – we shouldn’t neglect telling you that if you work in a business with quickly shifting marketplace and need an ability to quickly change your approach and what your visitors are working for, AdWords is unmatched in helping you do so as your targeting can be changed with a couple of clicks, as opposed to SEO that would require weeks to do it.

However, it’s worth noting that the standard organic SEO provides you with a powerful reputation boost that comes from having a highly ranked and reputed website appearing in organic results. Also, organic search means that your site will be found 24/7. With Adwords, when your daily budget is met, your ads stop appearing. So, organic search potentially attracts far more traffic volume.

The ultimate choice entirely depends on your company’s unique preferences – however, in essence, you don’t need to necessarily choose between SEO and AdWords. They are both very different tools that can be successfully utilised for the support of same goal: increasing your sales and traffic.

Are Organic SEO Plans Worth it?

Posted on 14 Apr, 2017
Are Organic SEO Plans Worth it?

The reason why the traditional or organic search engine optimisation (SEO) process is still incredibly effective is because of its long-term benefits.

Simply put – getting positioned as one of the top choices for the relevant keyword searches associated with your business is one of the best things that could happen to your business online and presents an equivalent of having your business operating at the most crowded street in the city centre.

As opposed to paid advertising (AdWords Pay per click - PPC) which does provide you almost instant traffic but zero long term benefits and reputation – enhancing effects, search engine optimisation is still the focus of most savvy website owners for a very good reason

The recent Google Updates have compelled many to wonder and question whether SEO is still worth the time, effort and money it requires.

The simplest and most concrete answer would be – yes and no. As with all Online Marketing campaigns, SEO is only effective if executed through a smart strategic approach based on careful research, experienced expertise and well – thought out plan that will work.

When it comes to the success of your SEO for ecommerce or SEO for business website campaign, the first thing that presents its foundation and that will determine its initial success or failure is the excellently performed keyword research.

Keyword choices are absolutely critical for enabling you to target the customers who are actually interested in what you have to sell and in turn, receive the right traffic.

If you are serious about taking your SEO to a professional level and truly getting the lasting results that are worth the time, effort and money you’ve invested into your campaigns, you will also need to make sure to get regular professional reports generated in order to carefully track your progress and make any required changes on time.

Oh – and did we mention the importance of understanding the keywords competition?

Falling victim to some of the unprofessional SEO companies who decide to funnel you towards easy, low competition keywords in order to show you fantastic results, only to leave you wondering why your website has such a high bounce rate. Seeing no sales despite a huge amount of traffic is one of the worst thing that could happen to you, as visitors arrive and depart straight away as they realise that you do not provide what they are looking for.

If you are determined to work with the highest quality Australian SEO Company that will provide you with amazing, premium SEO service packages at the most competitive rates on the web – contact BlueSoap today.

Your business will thank you.
 

Don’t Waste Money on an Ecommerce Site

Posted on 15 Mar, 2017
Don’t Waste Money on an Ecommerce Site

With the rise of popularity of eCommerce websites, there’s a growing trend of pretty much anyone – regardless of the size of their business – starting an online store and investing thousands of dollars in its creation…

The important question is: is it worth your time, money and the effort?

Spending thousands of dollars on the creation of a powerful, complex eCommerce website and then leaving it be, believing that the traffic will automatically start rolling in is one of the worst mistakes you can make when it comes to growing your business and leading it to the ultimate success.

If you are determined to avoid the disappointment associated with spending thousands of dollars of investments in the creation of your eCommerce website only to see almost no increase in sales and conversions at all – you should carefully listen to our advice.

Even though innovative eCommerce websites are created with an emphasis on functionality, appeal, attractiveness and user – friendliness that makes the user want to stay on it – creating them is only the first segment of the job.

What’s even more important is effectively online marketing your website to the users in order to make it easier for them to find you amongst the sea of competitors who are only one click away.

The best and most efficient way to do is by ensuring that your digital marketing efforts are handled by the most experienced, qualified and professional online marketing experts who know what they are doing.

In order to achieve the highest quality exposure of your website in the most efficient, reliable and quick manner, the best professional digital marketing strategies to utilize are:

Ecommerce Website Designer #1  ORGANIC ECOMMERCE SEO

Professional on and off site search engine optimization that will ensure your website’s ranking in the search engine result pages is skyrocketed.

Ecommerce Website Designer #2  GOOGLE ADWORDS

Setup and run an efficient marketing campaign that will ensure you reach your targeted audience which is searching for what you have to offer.

Ecommerce Website Developers #1  SOCIAL MEDIA MARKETING

Powerful social media marketing campaigns utilising the most popular social media platforms such ad FaceBook and Instagram in order to make it work for your business.

Ecommerce Website Developers #2  EMAIL MARKETING

Proven to be the best converting marketing strategy to this day.

At BlueSoap, we specialise in providing powerful services utilising all of these marketing channels and we’d be happy to use the full extent of our expertise in order to get outstanding results for your business.

Contact us for a free, no obligation consultation today.  We look forward to hearing from you.