The reason why the traditional or organic search engine optimisation (SEO) process is still incredibly effective is because of its long-term benefits.
Simply put – getting positioned as one of the top choices for the relevant keyword searches associated with your business is one of the best things that could happen to your business online and presents an equivalent of having your business operating at the most crowded street in the city centre.
As opposed to paid advertising (AdWords Pay per click - PPC) which does provide you almost instant traffic but zero long term benefits and reputation – enhancing effects, search engine optimisation is still the focus of most savvy website owners for a very good reason
The recent Google Updates have compelled many to wonder and question whether SEO is still worth the time, effort and money it requires.
The simplest and most concrete answer would be – yes and no. As with all Online Marketing campaigns, SEO is only effective if executed through a smart strategic approach based on careful research, experienced expertise and well – thought out plan that will work.
When it comes to the success of your SEO for ecommerce or SEO for business website campaign, the first thing that presents its foundation and that will determine its initial success or failure is the excellently performed keyword research.
Keyword choices are absolutely critical for enabling you to target the customers who are actually interested in what you have to sell and in turn, receive the right traffic.
If you are serious about taking your SEO to a professional level and truly getting the lasting results that are worth the time, effort and money you’ve invested into your campaigns, you will also need to make sure to get regular professional reports generated in order to carefully track your progress and make any required changes on time.
Oh – and did we mention the importance of understanding the keywords competition?
Falling victim to some of the unprofessional SEO companies who decide to funnel you towards easy, low competition keywords in order to show you fantastic results, only to leave you wondering why your website has such a high bounce rate. Seeing no sales despite a huge amount of traffic is one of the worst thing that could happen to you, as visitors arrive and depart straight away as they realise that you do not provide what they are looking for.
If you are determined to work with the highest quality Australian SEO Company that will provide you with amazing, premium SEO service packages at the most competitive rates on the web – contact BlueSoap today.
Your business will thank you.