Organic search engine optimisation (SEO) and AdWords (PPC) campaigns can provide you with a powerful way to turn your business around. They can both dramatically increase your visits, conversions and sales while soaring your traffic based on the keyword phrases that you choose.
However – when you look more closely, in terms of Internet Marketing these two are a completely opposing marketing approaches that hold entirely different views.
Organic SEO is one of the most traditional and popular methods of digital marketing that places its emphasis on enabling you to get targeted traffic from people who are searching for what you have to offer by placing your content to relevant search engines.
SEO is absolutely necessary if you are serious about ranking higher in the natural, organic search result pages. Properly implemented SEO plans will do wonders at increasing your traffic through the properly optimised on-site and off-site elements, including keywords, content, link and other aspects.
AdWords on the other hand requires much less time to setup than SEO and has the opportunity to provide you with the targeted traffic almost instantly. Of course, it comes at a price. Considering that there’s no charge per click with the organic search results, the AdWords requires constant capital investment to keep your traffic flowing while the SEO requires constant time investment to keep your ranking high up.
On the other hand, AdWords can be switched off almost instantly – if you don’t need it anymore, you can simply stop the traffic flow in the matter of seconds, and focus on the other keywords. As opposed to an Organic SEO plan, that would require weeks (or even months) to do the same.
Also, AdWords pretty much guarantees your business will get displayed at the top of the Search Results if you are prepared to pay enough per click compared to your competitors. With SEO – you get no guarantees at all.
Oh – we shouldn’t neglect telling you that if you work in a business with quickly shifting marketplace and need an ability to quickly change your approach and what your visitors are working for, AdWords is unmatched in helping you do so as your targeting can be changed with a couple of clicks, as opposed to SEO that would require weeks to do it.
However, it’s worth noting that the standard organic SEO provides you with a powerful reputation boost that comes from having a highly ranked and reputed website appearing in organic results. Also, organic search means that your site will be found 24/7. With Adwords, when your daily budget is met, your ads stop appearing. So, organic search potentially attracts far more traffic volume.
The ultimate choice entirely depends on your company’s unique preferences – however, in essence, you don’t need to necessarily choose between SEO and AdWords. They are both very different tools that can be successfully utilised for the support of same goal: increasing your sales and traffic.