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Date: August 2015

Can Low Quality Links Hurt My Website SEO?

Posted on 29 Aug, 2015
Can Low Quality Links Hurt My Website SEO?

Are you wondering why your business site or online store just will not rank as well as you think it should? You already have a strong search engine optimisation strategy and perform regular onsite edits. You even have a strong and active social media marketing presence. You appear to be doing everything that you should be to keep the search engines happy. However, you just cannot edge up onto page one for those all-important keywords. The most likely cause of this is that your web site is being penalised for your link score.

SEO and Link Building

For a long time, search engines have been able to see the links that point to your website. All of them!  And until recently, it wasn’t that big of a deal. As Google and other search engines continue to adjust their algorithms, they are becoming smarter and able to see the ‘quality’ of these links. In many instances, website ranking results are being penalised by search engines, either manually or automatically due to a high percentage of bad quality (toxic) links.

Where these bad links come from is probably a mystery to you. In some cases, they can even count into the thousands! It is important to be proactive with removing these low quality links to ensure the ratio of good quality links is higher from the larger, popular sites. If you have ever tried to increase the popularity of your site by purchasing links from other websites in the past, then your site is in the firing line to be penalised.

Many indicators determine whether a link is bad or not, such as over-use of anchor text especially for the very competitive keyword terms, or links that appear on shared IP addresses, or website links that originate on banned sites and so on. As your SEO Company, we actively carry out poor quality link detoxing as an integral part of your SEO strategy. We scan the links pointing to your site, and individually remove the suspicious links or links from obscure websites that we believe are not helping your cause.

This improves your link score, and will only help your site achieve better ranking.  Toxic link removal is a tedious task, but it does pay dividends. You will see SEO ranking improvements over time as your link score becomes healthier. With higher rankings, comes increase in online traffic to your website.

So many factors are considered by search engines indexing algorithms and these all go together to result in the position of your site in their ranking results. The links that point to your website are just one of the pieces of the puzzle that the search engine optimisation strategy for your website will take care of. The search engine optimisation team at BlueSoap are passionate about achieving the best results for your website and are constantly updating our strategies to ensure your site ranking and traffic improves over time and maintain rankings. Your success is our success!

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Should I get a Customised Website Designed by Pro's?

Posted on 05 Aug, 2015
Should I get a Customised Website Designed by Pro's?

When it comes to having an Internet presence, whether it is a promotional site for your business or an ecommerce site for making sales, the decision to have a website is the first of many. You are then faced with choices for domain names, your hosting company and website design agency.

Looking for a web designer in Sydney you then need to start thinking about what you want your website to be, you will probably be looking for a responsive website designer, who can help your small business find its online presence. Once you are settled on a website design company in Sydney the next step is to decide what kind of site you want. Most companies offer the choice of the standard off-the-shelf website designed based upon templates or fully custom website design made to your exact standards and requirements. There are pros and cons with each, and which one is suitable for you will vary according to needs and budget.

A template-based website has the advantage of cost usually, but comes with the issue of looking very similar to a lot of other websites, which can affect people’s views of your business. It is also a case of fitting your business itself into the pre-prepared package, which might not always be advisable.

The customised website however offers you a unique design tailor-made just for your company, and will be fitted around your business and its requirements rather than the other way around. Customised website design can also include stock management and other backend systems that can tie into your existing procedural software to make the day-to-day paperwork of running such a company a little easier. Additionally, a custom-built website can be tailored not just to your needs now but allow for the needs of your business in the future, taking into consideration what you are likely to require after expansion. This can mean easy transition as your company grows. If you have your site based on a template there is always a possibility that expansion could mean an entirely new website, which could nullify the savings you initially made.

This does come at a cost, both in monetary terms, as in general they cost more to develop, but also in time, as a fully custom website design will take significantly longer to build than an off-the-shelf template.

Template built websites are an ideal medium for testing the water with a business idea, or starting up on minimal funding. Under these circumstances they do represent an ideal product, however although these kinds of websites present an easy method to enter the world of ecommerce, it is also important to point out that if you have the means, or if you have an idea for your business going in the future, the custom website design can be more economical in the long term.  Custom website design could save you the cost of redesigns as you out-grow your old website.

For your small business website design in Sydney BlueSoap can offer great advice as to which method would suit your needs best, whilst offering hosting, comprehensive support and website developers who understand what starting out is like.

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