Are you wondering why your business site or online store just will not rank as well as you think it should? You already have a strong search engine optimisation strategy and perform regular onsite edits. You even have a strong and active social media marketing presence. You appear to be doing everything that you should be to keep the search engines happy. However, you just cannot edge up onto page one for those all-important keywords. The most likely cause of this is that your web site is being penalised for your link score.
For a long time, search engines have been able to see the links that point to your website. All of them! And until recently, it wasn’t that big of a deal. As Google and other search engines continue to adjust their algorithms, they are becoming smarter and able to see the ‘quality’ of these links. In many instances, website ranking results are being penalised by search engines, either manually or automatically due to a high percentage of bad quality (toxic) links.
Where these bad links come from is probably a mystery to you. In some cases, they can even count into the thousands! It is important to be proactive with removing these low quality links to ensure the ratio of good quality links is higher from the larger, popular sites. If you have ever tried to increase the popularity of your site by purchasing links from other websites in the past, then your site is in the firing line to be penalised.
Many indicators determine whether a link is bad or not, such as over-use of anchor text especially for the very competitive keyword terms, or links that appear on shared IP addresses, or website links that originate on banned sites and so on. As your SEO Company, we actively carry out poor quality link detoxing as an integral part of your SEO strategy. We scan the links pointing to your site, and individually remove the suspicious links or links from obscure websites that we believe are not helping your cause.
This improves your link score, and will only help your site achieve better ranking. Toxic link removal is a tedious task, but it does pay dividends. You will see SEO ranking improvements over time as your link score becomes healthier. With higher rankings, comes increase in online traffic to your website.
So many factors are considered by search engines indexing algorithms and these all go together to result in the position of your site in their ranking results. The links that point to your website are just one of the pieces of the puzzle that the search engine optimisation strategy for your website will take care of. The search engine optimisation team at BlueSoap are passionate about achieving the best results for your website and are constantly updating our strategies to ensure your site ranking and traffic improves over time and maintain rankings. Your success is our success!