Good web design includes basic practices that allow
search engines to index your site. This is not to say
however that your site will rank well for the search terms your customers are using. In fact, competition in search engines now dictates that for almost all websites, a specific web promotion strategy is required. This strategy usually involves investigation of the target audience, the site's traffic history, search engine results in that industry and extensive edits based upon these findings. Search engine optimisation is almost always carried out on an existing website as some knowledge of the website's history is required. Other pieces in the puzzle include monitoring tools that are used to validate your promotion efforts and track your competitors and their tactics.

BlueSoap is well versed in website promotion and we have five main areas of expertise. Below is a very brief outline of these options available to you. We do have comprehensive information packs available to clients, so please feel free to contact us for more information.

• search engine optimisation

• Improving Organic Search Engine Results

  This field, also known as Search Engine Optimisation, is the pursuit of maximising visibility of a client's website by making its listings appear more frequently and prominently in common search results. Common search results are the results displayed in the main window of a search engine, not to be confused with sponsored results. Most businesses base their organic search strategies on the successful insertion of their website(s) into natural search results for specific keywords based upon the products or services that they offer. We

  use tools to analyse traffic numbers for particular keyword combinations and this information helps in comparing and deciding the best keyword phrases to use during the optimisation process. The process takes 8 to 12 weeks to complete and your site is optimised for your choice of three keyword phrases. We'll discuss these with you in great detail to ensure the correct keyword phrases are chosen. A client information pack is provided should you decide to proceed (we don't want to give away the secrets of our success!). From the outset, reports are provided to show improvements in rankings...(read more about search engine optimisation)

• pay-per-click advertising

• Such as Google Adwords

  Websites that use PPC advertising (such as Google Adwords™) will display an advertisement when an individual searches a particular keyword that matches an advertiser's keyword list. These advertisements are called sponsored links or sponsored ads, and they appear adjacent to or above organic results on search engine results pages. These types of adverts are very effective in sourcing targeted

  visitors to your site. There is no tie-in contract so you may start and stop your campaign as you wish. Also, once we have setup your ad campaign/s you have complete control and set your own daily budget which means there are no nasty surprises. We'll re-visit your campaign together after approximately 6 weeks to monitor and make necessary adjustments to campaign after sufficient data has built up for analysis...(read more about pay-per-click google adwords)

• link partner manager

• Strategic link building!

  Ranking well in search engine results for your choice of keywords can make or break your website. Optimising your site to perform well in searches is an arduous task, best left to the professionals. They will all tell you that building good quality link partners is invaluable when it comes to ranking well in search engine results. If you want to get high search engine rankings on Google, Yahoo and other major search engines, then your website must have many good quality inbound links. By using Symbiosis® - Link Partner Manager you can effectively keep track of your link partners while building up more quality inbound links. Symbiosis® - Link Partner Manager is the

  addition of a customised business directory to your web-site and a secure management console to manage your listings. Once embedded into your website, visitors to your site have a quick and convenient way of applying to be listed in your directory. You simply review applications and only approve links that are reciprocal and beneficial. Symbiosis® also has a regularly updated hints and tips area. You will also find a list of popular Australian online directories with which you should register your company to increase online exposure. Incorporate Symbiosis® - Link Partner Manager as part of your Search Engine Optimisation strategy and build the link directory your site needs to improve your search engine ranking! (read more about link building solution)

• site position monitor

• Tracking how well your site ranks on Google is vital if you want to monitor the results of your web promotion efforts. Sentry® Site Position Monitor is BlueSoap's optimisation tool that searches Google and reports on your website's ranking for your choice of keyword phrases. For each of your keyword phrases, Sentry® Site Position Monitor queries Google and the data received is stored in our database. You'll be able to view a graphical representation of your site's ranking for all your keyword phrases. Additionally, Sentry® Site Position Monitor will show the top 10 positions in Google for each of

  your keyword phrases. In other words... your competitor's websites. Sentry® Site Position Monitor will save you time and money by providing you with important information about your website's performance in a fraction of the time that it takes to scan through Google results. No more arduous manual searching in Google! Sentry® will track your site over time and provide you with trends that you would not normally have access to. You'll know when your site needs updating to keep your Google position at an acceptable level...(read more about ranking monitoring)

• email marketing manager

• Promoting your company's website, products or services by email can be a powerful form of direct marketing. It is fast, time efficient and cheap. Our new mail-out service has been designed from the ground up to give you all the hard-hitting features you've come to love and expect. BlueSoap's Shoutcast® is providing organizations of all sizes the ability to easily send and track email newsletters with a delivery rate that is second to none. Our relationships with ISPs around the world will ensure your message gets through! Achieve 98-99%

  message deliverability rates. We believe you should be able to manage all your e-marketing communications in one location, and that's with one of the most affordably priced email marketing services in the business...
  BlueSoap's Shoutcast®
  Shoutcast® Email Marketing Manager allows you to easily manage your mailing list, with automatic opt-outs. Report functions show deliverability rates and click-through data from your recipients...(read more about email maketing)