What is Search Engine Optimisation?
Search Engine Optimisation, commonly referred to as SEO, is the process of optimising your website content to allow search engines, such as Google™, to scan your website and rank it accordingly amongst the other websites in the search engines. It is the ongoing pursuit of maximising visibility of your website by making its listings appear more frequently and prominently in organic search results.
Organic results are listings in search engine results that appear in the main window of results. They appear due to the relevance of keyword phrases (search terms) entered to the actual content of the website. These results are not to be confused with paid advertisement such as Pay per Click sponsored ads.
Benefit from Real Results! But don't just take our word for it!
Check out these search engine optimsation case studies and client testimonials:
close [x]
BlueSoap Search Engine Optimisation - Case Study #1
Company
AllPlasta Products Pty Ltd | High quality decorative plaster products | www.allplasta.com.au
Client’s Comments
"After building a shopping cart website we decided to promote it using Google Adwords. This was effective but costly; and we realised that our site was not appearing well in the organic section of Google compared to our main competitors. The organic rankings do not cost per click so in order for us to maximise exposure of our site, it was essential to appear well in the search engines results. We wanted to increase traffic to our site but at the same time it was important to make sure that this traffic was relevant to our products.
Project Challenges
Boost traffic, increase link popularity, no SEO meant low ranking keywords
BlueSoap Solution
Complete search engine optimisation of shopping cart website based upon chosen keyword phrases. Additional descriptive content added. Report on website’s existing inbound and outbound links. Integrate Symbiosis Link Partner Manager and educate client on the benefit of good quality link partners. Sentry Site Position Monitor installed to monitor SEO efforts and site ranking going forward.
| keyword phrases |
Google Position
on Page 1 |
| thinning hair sydney |
#1 |
| thinning hair brisbane |
#1 |
| thinning hair canberra |
#1 |
| hair transplant canberra |
#2 |
| thinning hair treatment |
#3 |
| hair regrowth clinic |
#4 |
| hair transplant brisbane |
#6 |
| hair regrowth sydney |
#6 |
| thinning hair |
#7 |
| hair transplant clinics |
#7 |
| hair loss solution |
#8 |
| hair transplantation sydney |
#9 |
| hair transplant sydney |
#9 |
| Unique visitor numbers per month |
|
2008 |
2009 |
increase |
| July |
691 |
991 |
68% |
| August |
615 |
1044 |
69% |
| September |
570 |
1004 |
76% |
| Unique visitor numbers per month |
Testimonial
"From the moment we appointed BlueSoap as our SEO provider, we have never looked back. Their professionalism and expertise have far surpassed our expectations. Since the optimisation of our website, we have had a three-fold increase in daily enquiries directly from the website. Dollar for dollar, SEO has to be the best money we have ever spent on marketing! Would we recommend BlueSoap? Definately!"
Andrew Jones - CEO AllPlasta Products Australia
close [x]
BlueSoap Search Engine Optimisation - Case Study #2
Company
The Knudsen Clinic | Hair transplant clinic | www.treathairloss.com.au
Client’s Comments
"86% of web traffic comes through Google and I needed a dramatic improvement in my Google ranking without just relying on Google Adwords. SEO is the most cost-effective way to refine the website to maintain good engine rankings".
Project Challenges
Highly competitive niche market, boost traffic, low link popularity and optimised site content
BlueSoap Solution
Complete search engine optimisation of information website based upon chosen keyword phrases. Additional descriptive content added. Keyword inter-linking with client’s other websites. Report on website’s existing inbound and outbound links. Integrate Symbiosis Link Partner Manager and educate client on the benefit of good quality link partners. Sentry Site Position Monitor installed to monitor SEO efforts and site ranking going forward.
| keyword phrases |
Google Position
on Page 1 |
| decorative cornices |
#1 |
| decorative cornice |
#3 |
| plaster cornices |
#3 |
| decorative ceiling plaster |
#3 |
| ceiling cornice designs |
#3 |
| plaster cornice |
#4 |
| decorative plaster |
#6 |
| plaster cornice sydney |
#7 |
| decorative ceiling plaster |
#7 |
| plaster cornices sydney |
#8 |
| ceiling centres |
#9 |
| Unique visitor numbers per month |
|
2008 |
2009 |
increase |
| August |
1249 |
1676 |
34% |
| September |
1370 |
1915 |
40% |
| Unique visitor numbers per month |
Testimonial
"FromSince BlueSoap took over search engine optimisation for my website the ranking improvement has been dramatic. I have experience with other SEO companies and BlueSoap has been extremely cost-effective and successful. I highly recommend them to anyone seeking a quality, affordable solution to the essential web marketing required in the modern business environment."
Dr Russell Knudsen - Hair Transplant Surgeon & President Australasian College of Cosmetic Surgery
Below is a snapshot of success stories. These results are actual and 'live' for our clients that are now benefiting from our SEO expertise.
Click the link to see the REAL results in Google™ search engine. NB. Results may vary for your website. We do not guarantee position 1 ranking.
Other factors such as reciprocal links, your domain name age, and popularity of your site are also important in the complex algorithms that Google™ use to set your position for a particular search term. A well optimised site, along with addressing of these other factors mean that your website should rank well in the 'organic results' in search engines.
The website optimisation team at BlueSoap only uses legitimate, proven search engine optimisation techniques. Under no circumstances do use underhanded or shortcut methods to manipulate how search engines index and rank your site. With good SEO techniques, your website can rank WELL above other websites with similar content.
Call us today on 1300 788 567 to discuss optimisation of your website. Within a matter of weeks you could see traffic numbers to your website dramatically increase!
1. Improving Organic Search Engine Results
Most businesses base their organic search strategies on the successful insertion of their website(s) into natural search results for specific keywords based upon the products or services that they offer. We use tools to analyse traffic numbers for particular keyword combinations and this information helps in comparing and deciding the best keyword phrases to use during the optimisation process.
Most website owners are unhappy with the position of their website within search engine results. Furthermore, they are quite unaware of the complexity of the processes search engines use to index websites on the Internet. It is an extremely complex subject with many pieces in the puzzle to achieving good results.
Good website design should have the basic practices in place that allow search engines to index your site according to content. This is not to say however that your site will rank well for the search terms your customers are using. In fact, competition for the top spots in search engines now dictates that for almost all websites, a specific web promotion strategy is required. This strategy usually involves investigation of the target audience, your site's traffic history, search engine results in that industry and extensive edits based upon these findings. Search Engine Optimisation is almost always carried out on an existing website as some analysis of the website's history is required. Once optimisation is complete, we strongly suggest the use of quality monitoring tools with which you can validate our promotion efforts and track your competitors and their tactics.
2. Optimisation of your website
The entire process usually takes between 8 to 12 weeks for best results to be realised and your site is optimised for your choice of three keyword phrases. Once the keyword phrases are decided upon, we then set about carrying out extensive analysis and edits to your site based upon our research and your current content. We do our utmost to ensure that your site's aesthetics remain as unchanged as possible.
Reports will be provided to show improvements in rankings so we can monitor the progress and effectiveness of our optimisation efforts. You will be provided with a free 12 week licence for Sentry® Site Position Monitor. This software queries Google™ on a daily basis and provides you with a graphical representation of your website's position for each of your keyword phrases. You will also see the top 10 positions in Google™ for your choice of keyword phrases... in other words, your competitor's websites.
3. Important Factors affecting your website's position in search results
3.1 Choosing the right keywords
We'll discuss these keywords with you in great detail and perform in depth analysis of past search engine traffic to ensure you make the best choice. If you target the wrong keywords, you'll waste a lot of time, energy and money. Keywords for comparing are usually the keywords that work best for search engine optimization. People who use that keyword type are looking for a solution to their problem and they are ready to buy.
3.2 The importance of links
Link popularity has become one of the most important factors in the ranking algorithms of modern search engines. The idea behind this concept is that your website must be good if many other websites link to your site.
It is not possible to get high rankings on Google™, Yahoo® or other major search engines without good links. Google™ will only list your website in their search results if they find at least one other website that links to your site. The more other websites link to your website, the higher your search engine rankings will be. The idea behind this concept is simple: if many other websites link to your website then your website must be important. In addition to the sheer number of the links, the quality of the links is also important.
BlueSoap strongly recommends using:
Symbiosis® is ideal for adding and keeping tabs on all you link partners (reciprocal links). Once embedded into your website, visitors to your site have a quick and convenient way of applying to be included in your website link directory. You review applications and only approve links that are reciprocal. Securing links from people within your industry is a very effective way to boost your rankings. Symbiosis® also has a hints and tips area which us updated regularly and also a list of Online Directories to which you should register your company. With Symbiosis® you can manage your link partners effectively and build the link directory your site needs to improve your search engine rankings!» Read more about Symbiosis Link Partner Manager
3.3 Ensure your site contains relevant information
Search engines scan the content of your website regularly, using the content of your site as part of their ranking process. This means that they can also monitor how regularly you update your site. They consider the more dynamic sites to be more relevant to the general internet user, thereby giving greater importance to those sites. High importance is placed on the fact that you have unique content and descriptive links to and from other sites of relevance.
There are various solutions to keeping your site fresh and new in the eyes of search engines, such as adding a blog or newsletter pages. We don't use any cheats or shortcuts when optimising sites as search engines will quickly pick up on these and can penalise you by black-listing from their engine either for a period or permanently.
The BlueSoap team is passionate about every aspect of web promotion. We're a young dynamic team with an extensive combined skill set that will ensure you get tangible results and excellent value for money. We are very keen to discuss the most effective strategy for the promotion of your website. Call us for a chat and to view our portfolio of satisfied client's results. You too could be benefiting by a dramatic increase in targeted traffic to your website!
Call us today on 1300 788 567 to discuss optimisation of your website.
